Decide on one company from the 2017 Effie Awards and prepare a written strategic marketing report using a business style format you will design, research, analyse and make strategic recommendations for the company. The recommendations can be based upon your own insights and evidence, which will be guided by strategic marketing concepts from the subject. You must develop the strategies and activation plan to improve the overall success of the brand. You should make sensible assumptions on what pu …

| December 7, 2018

Decide on one company from the 2017 Effie Awards and prepare a written strategic marketing report using a business style format you will design, research, analyse and make strategic recommendations for the company. The recommendations can be based upon your own insights and evidence, which will be guided by strategic marketing concepts from the subject. You must develop the strategies and activation plan to improve the overall success of the brand. You should make sensible assumptions on what pu …

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