davenport mktg610 week 7 discussions 2015

| June 11, 2016

week 7

Why is marketing ethics a strategic consideration in organizational decisions? Who is most important in managing marketing ethics: the individual or the firm’s leadership? Explain your answer.

What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to suport responsible marketing and a successful marketing strategy?

diss 2

Visit the Better Business Bureau website (www.bbb.org). Review the criteria for the BBB Marketplace Torch Awards – http://www.bbb.org/central-texas/programs-services/torch-awards/bbb-torch-awards-details/.

What are the most important marketing activities necessary for a firm to receive this awards? Expand on each criteria.

450 – 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

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