davenport mktg610 week 4 Marketing Plan Part 2

| June 4, 2016

Question
Part 2 – Target Market Segmentation & Product Strategy

Continued Development of Strategic Plan includes:
Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.
Development of Product Strategies aligned with Strategic Focus
Format:
APA Format Required
Abstract Required
Title Page and Reference Page
Use APA formatted headers and subheads as needed.
A minimum of 6 outside references required.
6-8 pages, not including title page, abstract and reference page.

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