davenport mktg610 week 4 discussions 2015

| June 14, 2016

week 4

Using the brand attribute framework in Exhibit 7.1, construct an overall branding statement about a product or service of your choice.

How would other consumers and especially potential customers look at this brand?

What areas does the company need to improve in regards to branding? Does the brand answer key questions or create questions about its abilities?

diss 2

Do some background research on the following markets: wireless phone service, DVD players, and pizza. Which stage of the product life cycle is each of these markets in currently? What market characteristics lead you to feel this way? Is there evidence that any of these markets are on the verge of moving into the next stage of the life cycle? Explain?
Think about the last purchase you made in each of the following categories. What were the features, advantages, and benefits of the specific product or brand that you selected? After completing the table, consider the positioning of the product or brand. Does its positioning match your responses n the table? Explain.

450 – 500 words minimum for each topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

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