davenport mktg610 week 2 discussions 2015

| June 6, 2016

Question
week 2

Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn’t matter.

Palo Alton Software maintains a website devoted to business and marketing plans.

Log on to http://www.mplans.com/sample-marketing-plans.php#.U6tH9rFBlSA and take a look at a few of the sample marketing plans available.

Do these plans use the same framework discussed in the text? What are the differences and similarities?

diss 2

VALS is one of the most popular proprietary segmentation tools used in marketing.

Go to the VALS website: www.strategicbusinessinsights.com/vals/presurvey.shtml and take the free VALS survey. How could the results aid marketers in drafting a successful segmentation strategy?

One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) to map target markets. Go to www.gis.com and get a feel for the use of GIS in business and other fields.

Then, go to http://mapapps.esri.com/create-map/index.html and enter your ZIP code to make a demographic map about where you live.

What are the advantages of using GIS in market segmentation?

450 – 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

Order your essay today and save 30% with the discount code: RESEARCHOrder Now