davenport mktg610 week 2 discussions 2015

| June 6, 2016

week 2

Defend or contradict this statement: Developing marketing strategy is more important than implementing marketing strategy because if the strategy is flawed, its implementation doesn’t matter.

Palo Alton Software maintains a website devoted to business and marketing plans.

Log on to http://www.mplans.com/sample-marketing-plans.php#.U6tH9rFBlSA and take a look at a few of the sample marketing plans available.

Do these plans use the same framework discussed in the text? What are the differences and similarities?

diss 2

VALS is one of the most popular proprietary segmentation tools used in marketing.

Go to the VALS website: www.strategicbusinessinsights.com/vals/presurvey.shtml and take the free VALS survey. How could the results aid marketers in drafting a successful segmentation strategy?

One of the most exciting advances in market segmentation is the increasing use of geographic information systems (GIS) to map target markets. Go to www.gis.com and get a feel for the use of GIS in business and other fields.

Then, go to http://mapapps.esri.com/create-map/index.html and enter your ZIP code to make a demographic map about where you live.

What are the advantages of using GIS in market segmentation?

450 – 500 words minimum for each Topic. Two (2) references are required beyond the text book. Be sure to cite and source in APA format.

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