davenport mktg610 full Marketing Plan Part [ Marketing Plan Part 1,2,3 and ppt]

| June 13, 2016

Question
week 2

Objective:

Based on research of the internal and external environment, determine strategic new direction

Expectations:

Begin by reviewing the entire marketing plan outlined in the Week 1 materials so you have a strong understanding of where you are headed.

Instructions for the first section of the Strategic Marketing Plan for the company selected and approved as follows:

Using the Marketing Plan Worksheets as guides, prepare the following analysis:

Provide a Situational Analysis of the current Internal and Customer Environments

Research and prepare an analysis of the External Environment

Complete SWOT Analysis and SWOT Matrix

Develop at least 3 Competitive Advantages based on SWOT analysis

Develop a Strategic Focus from the most sustainable competitive advantages.

Format:

APA Format Required

Abstract Required

Title Page and Reference Page

Use APA formatted headers and subheads as needed.

A minimum of 6 outside references required.

6-8 pages, not including title page, abstract and reference page.

week 4

Part 2 – Target Market Segmentation & Product Strategy

Continued Development of Strategic Plan includes:
Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.
Development of Product Strategies aligned with Strategic Focus
Format:
APA Format Required
Abstract Required
Title Page and Reference Page
Use APA formatted headers and subheads as needed.
A minimum of 6 outside references required.
6-8 pages, not including title page, abstract and reference page.

week 6

Part 3 – Pricing, Distribution & Integrated Communication Strategies – Implementation Plan

Complete final sections of Strategic Marketing Plan and create one seamless document including feedback and changes suggested throughout the course. Additional content to should include:

Development of Pricing Strategies aligned with Strategic Focus

Development of Distribution Strategies aligned with Strategic Focus

Development of Integrated Communication Strategies aligned with Strategic Focus

Development of Implementation Plan.

Format:

APA Format Required

Executive Summary

Title Page and Reference Page

Use APA formatted headers and subheads as needed.

A minimum of 15 outside references required.

18-24 pages, not including title page, abstract and reference page.

week 7

sentation of Final Strategic Marketing Plan –
Prepare to present your findings and recommendations to the Board of Directors of your Strategic Marketing Plan company. Your objective is to persuade the board to approve your recommendations for changes in their marketing strategy and all phases of implementation.

Since this is the Board of Directors, do not provide historical, or background information about the company unless it is key to the rationale of your recommendations.

Your presentation should include:

Findings uncovered in the SWOT analysis that are the basis for your recommendation
Overall strategy recommendation based on competitive advantage
Analysis and description of target audience as it applies to this strategy
Strategy decisions in all 4 areas of Product, Price, Distribution and Communications and rationale
Implementation plan and conclusions.
You must include notes or record the presentation via Collaborate to simulate a live presentation.
Format:

18 to 22 Slide. The presentation can be formatted in 3 different ways:

Develop PPT and add an audio track of your presentation using MS Office or other presentation tool of choice.
Use Collaborate Live Classroom to upload your PPT and present your information. Archive the presentation.
Develop PPT and use the notes feature to provide a complete written text only of your presentation

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