Customer Value Action Item: You are hired by an airline company

| February 14, 2018

Customer Value Action Item: You are hired by an airline company that is seeking to increase its market presence in Latin America and Asia. One of the many job responsibilities that you will be tasked to complete will be to support your boss in the emerging markets. She has asked you to develop a marketing metrics program. Using the 5C approach described in the textbook, develop an outline of how to proceed for your upcoming weekly managers meeting. Compare and contrast the 5C approach that you would present at the weekly managers meeting to capture key indicators for establishing a market presence [e.g. net promoter score (NPS) and recency, frequency, and monetary value (RFM analysis)].

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