critically discuss why companies move from market strength to vulnerabililty or even “death”

| September 1, 2016

Question
case study on http://www.sloanreview.mit.edu/the-magazine/2012-winter/53203/why-dominant-companies-are-vulnerable/

question 5

critically discuss why companies move from market strength to vulnerabililty or even “death” and how they can address this vulnerability. (10)

question 6

“the key to success seems to be having consumers locked-in while making them feel they are still free to choose.” do you agree? substantiate your view point. (10)

question 7

penetrating international markets have been increasingly important for many companies, and they are the assumed priority for future growth. but while many companies have plans to penetrate emerging markets like the so-called B-R-I-C nations (Brazil, Russia, India, China), too many continue to overlook enormous opportunies within their countries by not effectively targeting growing ethnic and immigrant markets..

evaluate this statement in relation to dominant firms becoming vulnerable and the resulting implications for marketing managers. (10)

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