critical thinking and answer 10 questions

| January 30, 2017

Question
1 The chapter defines persuasion as the “process of influencing your audience to agree with your point of view recommendation, or request.” In what way is persuasion a process?

2 When you identify potential audience objections to your ideas-as part of planning a letter, email, or report-should you address those objections directly as part of your persuasive strategy? Or should you ignore them? Describe a situation where it might be better to r possible objections. Then identify another situation where it might be better to ignore potential objections until your audience actually objects.

3. If you are persuading someone to make a business decision, why is it important to include a strong logical argument rather than just appeal to that person’s emotions?

4. Motivating your audience is particularly important when you are asking them to do something that is difficult or that they are resistant to doing. Imagine you are writing a persuasive e-mail, requesting a colleague to organize your company’s annual summer picnic this year? Assume the recipient would be initially resistant to the responsibility and effort required to organize the event. What content could you include to motivate that person to agree to the job?

5. Suppose you are making a presentation to your boss, recommending a solution to a problem. Is it important to present details about the problem, or is it better just to focus on your solution? How would you decide the best approach?

6. A study conducted on a college campus found that students soliciting donations from other students were twice as effective when they began their request by saying “I am a student here, too.” 28 How would you explain this success? Why did this statement make the students more persuasive to their audience?

7. In what key ways is a persuasive customer claim different from other kinds of requests, such as requests for information or a favor or a donation? Why are different persuasive techniques necessary?

8. AIDA — attention, interest, desire, and action — is a long-established and widely used organization for persuasive sales messages. Why do you think the organization works so well?

9. If the goal of persuasion is to influence people to agree with your point of view, why is listening an important skill in persuasion?

10. In this chapter, you learned about how fallacious reasoning can be unethical if you intentionally use it to mislead your audience. What else could you do in an attempt to persuade that could be considered unethical?

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