Corporate strategies and marketing strategies

| June 14, 2018

Discussion 1 Corporate strategies and marketing strategies usually overlap due
to the fact that the major focus of marketing includes the strategic planning
components of developing, pricing and distributing a product. Strategy is
defined as goal setting to achieve long-term and bigger picture purposes,
compared to tactics which relate to the execution of strategies. As corporate
strategy relies mainly on profitability, through the use of adding an active
adult product line to its portfolio, Dan Ryan Builders NC, LLC will be
diversifying its product line to increase profits. Conversely, marketing
strategies involve plans that pertain to making or selling a product focused on
the marketing mix comprised of product, price, place and promotion. In looking
at the marketing strategy that Dan Ryan Builders NC, LLC will undertake, the
company is targeting a specific consumer demographic in the 55+ age range of
individuals. Through the diversifying of its product line as well as targeting
a specific demographic, Dan Ryan Builders NC, LLC’s expansion into the active
adult segment of the marketing should be a successful endeavor.

References

Ashe-Edmunds, S. (n.d).
Corporate Strategy vs. Marketing Strategy.Retrieved from
http://smallbusiness.chron.com/corporate-strategy-vs-marketing-strategy-63753.html

Discussion 2
corporate strategy sets the overall direction of the company while
focusing on profitability, whereas the marketing strategy focuses more on
position, selling, etc (SMStudy, 2015). Corporate strategy focuses on profitability
while marketing focuses on how to achieve those sales (Ashe-Edmunds).
Understanding the relationship between the two is important as they are
intertwined and marketing is a component of the corporate strategy.

One example of the two intersecting for Dunkin’ Donuts is the
slogan ‘America Runs on Dunkin’. The corporate strategy of national expansion
is evident in this slogan, as well as marketing as a way of shoring up
nationalism and generating sales.

For my proposed idea of the Dunkin’ Daily Newspaper, it will be no
different than the example above. The corporate strategy is domestic and
international expansion, and the marketing strategy is to use the newspaper to
connect with consumers and offer deals generating sales.

References
Ashe-Edmunds,
S. (n.d). Corporate Strategy vs. Marketing Strategy. Retrieved from.chron.com/corporate-strategy-vs-marketing-strategy-63753.html”>http://smallbusiness.chron.com/corporate-strategy-vs-marketing-strategy-63753.html

SMStudy
(2015). Corporate Strategy and its Relationship to Sales and Marketing.
Retrieved from.smstudy.com/Article/Corporate-Strategy-and-its-Relationship-to-Sales-and-Marketing”>http://www.smstudy.com/Article/Corporate-Strategy-and-its-Relationship-to-Sales-and-Marketing

Order your essay today and save 30% with the discount code: ESSAYHELP
Order your essay today and save 30% with the discount code: ESSAYHELPOrder Now