Corporate Mission Statements and Strategic Plans

| September 2, 2016

Navigate to the website of Johnson & Johnson ( and locate (1) the most recent annual report and (2) the company’s Mission Statement which they call their Credo. The Credo may be located under Our Company and also be found by using their website’s search feature. Annual reports are usually located in a section titled Investor Relations, Investor Information, etc.

In the beginning of the annual report, locate the Chairman’s Letter to the shareholders. According to the CEO, how did the Credo help guide Johnson & Johnson’s strategic goals and accomplishments for the year (use some specific examples)? What do you think of Johnson & Johnson’s Credo? Write a 1-2 page paper in APA formatting addressing all of the questions.

Submit your completed assignment by following the directions linked below. Please check the Course Calendar for specific due dates.

Save your assignment as a Microsoft Word document. (Mac users, please remember to append the “.docx” extension to the filename.) The name of the file should be your first initial and last name, followed by an underscore and the name of the assignment, and an underscore and the date. An example is shown below:


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