COPY_03_5dec – 3rd

| August 13, 2017

64) A company or association’s ________ is
designed to help guide responses to complex social responsibility issues.
A)code of ethics
B)cause-related marketing
C)discretion in
enforcing regulations
D)privacy policy
E)core value system

Objective: 3-4
65) The primary concern for consumers with the
boom in Internet marketing is ________.
A)pornography
B)false advertising
C)privacy
D)sustainability
E)social responsibility

66) Cause-related marketing
is ________.
A)a response to customer needs
B)a primary form
ofenvironmental awareness
C)a primary form
ofcorporate giving
D)a response to
corporate politicalproblems
E)an attempt to influence customers’ core
beliefs
67) A society’s basic values, perceptions,
preferences, and behaviors are all part of its ________
environment.
A)social
B)cultural
C)political
D)cultural-economic
E)natural
68) A society’s core beliefs and values have a
high degree of________.
A)persistence
B)simplicity
C)similarity
D)ethnocentrism
E)conformity
69) A society’s ________ are expressed in how
people view themselves, organizations, society, nature, and the universe.
A)marketing responses
B)cultural values
C)demographics
D)public policies
E)economies
:
70) Watching the
culturaltrends of how people view others, observers have noted an increased
interest in ________.
A)socializing with co-workers
B)going out less and staying home more
C)patriotism
D)do-it-yourself projects
E)adventurous
experiences
71) Trends in people’s views of organizations
indicate that which of the following has increased in the past twenty years?
A)employees’ loyalty to their employers
B)confidence in American
politicalorganizations
C)distrust in big
American businesses
D)distrust in small,
localbusinesses
E)employees’ view ofwork as a source of
satisfaction
72) Watching the culturaltrends of how people
view society, observers have noted that since September 11, 2001, marketers
responded to the increased ________ of Americans with special products and
promotions.
A)loyalty
B)patriotism
C)distrust
D)foreign intolerance
E)belligerence
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Copyright © 2011 Pearson Education, Inc.
73) Which of the
following is a potentialdownside to using patriotic themes in marketing
programs?
A)Levels ofpatriotism fluctuate rapidly.
B)Patriotism has been on the decline in the past
decade.
C)Such promotions can be
viewed as attempts to gain fromothers’ triumph or tragedy.
D)Americans are less
confident in politicalorganizations.
E)Few marketers
currently use this technique.
74) Cultural forecasters have noted a renewed
American interest in ________.
A)dominating and taming
nature
B)the fine arts
C)work as a source of
satisfaction and self-definition
D)spirituality
E)organized religion
75) Marketers can take a(n) ________ by taking
aggressive action to affect the publics and forces in their marketing
environments.
A)environmentalperspective
B)proactive stance
C)naturalperspective
D)natural management
perspective
E)relationship building perspective
76) When the marketing manager Suzie Kwan
discusses factors and forces outside marketing that affect marketing
management’s ability to build and maintain successful relationships with target
customers, she is talking about the external marketing concept.
Answer: FALSE
77) Marketers, more than any other group in the company, must be
aware of the microenvironment and macroenvironment, tracking trends and seeking
opportunities:
78) The microenvironment consists of larger
societal forces that affect a company, such as demographic, economic, political,
and cultural forces.
79) The macroenvironment consists of the factors
close to the company that affect its ability to service its customers, such as
suppliers, customer markets, competitors, and publics.
80) Trudie Jones works for a distribution
channel firm that helps several electronics companies find customers or make
sales to them. Trudie works for a reseller.
81) Marketing research firms, advertising
agencies, media firms, and marketing consulting firms are all referred to as
marketing services agencies.
82) Today’s marketers should view their
intermediaries as channels through which they sell their products rather than
as full-fledged partners.
83) No single competitive marketing strategy is
best for all companies.
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Copyright © 2011 Pearson Education, Inc.
84) Consumer
organizations such as environmental and minority groups that may question a
company’s marketing decisions are referred to as localpublics.
85) As an employee of Bonkers Enterprises,
Brianna Jones markets wild and crazy games for teens to play at parties.
Brianna’s customer market is a business market.
86) The demographic environment is of major
interest to marketers because it involves people, and people make up markets.
87) The single most important demographic trend
in the United States that marketers should understand is the changing family
structure.
88) As baby boomers reach their peak earning and
spending years, they represent markets forhigh-ticket items.
89) Once thought ofas slackers, Gen Xers are now
displacing the lifestyles, culture, and materialistic values of the baby
boomers.
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Copyright © 2011 Pearson Education, Inc.
90) Millennials comprise
the most commercially influentialdemographic group in American history.
91) Millennials represent a larger demographic
segment than the baby boomers or Gen Xers.
92) Marketers must increasingly consider the
needs of traditional households because this segment of the population is
growing more rapidly than nontraditional households.
93) Recent shifts in where people live have led
to shifts in where people work.

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