Consumers would be better off with the elimination of intermediaries. Select between direct, retailer or wholesaler channel of distribution for “The Baby Cry Translator”, an electronic device that tells parents what is the baby’s problem when s/he cries. What market, product and producer factors support your decision? What level of distribution intensity (see pp. 460-463) seems more appropriate for each of the following consumer products: M & M chocolates, the Iphone 7 …

| February 6, 2018

Consumers would be better off with the elimination of intermediaries. Select between direct, retailer or wholesaler channel of distribution for “The Baby Cry Translator”, an electronic device that tells parents what is the baby’s problem when s/he cries. What market, product and producer factors support your decision? What level of distribution intensity (see pp. 460-463) seems more appropriate for each of the following consumer products: M & M chocolates, the Iphone 7 …

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