columbia Southern MBA 5101 full course

| August 14, 2017

Unit II Assignment

SWOT Analysis

Based on your unit reading, create a SWOT analysis for the
company you chose to research. Your analysis should be between one to two pages and identify the
company’s strengths, weaknesses, opportunities, and threats. Use Microsoft Word and create four sections to your paper
using the SWOT categories as your headings. Each category should have approximately
200-300 words describing the issues that fall under that area. The opportunities
and threats should have at least ten items identified for each. Format your
SWOT Analysis using APA Style. Use your own words, and include citations and
references as needed to avoid plagiarism.

Unit III Assignment

PowerPoint Presentation

Review both Milton Friedman’s “Traditional View of Business
Responsibility” (p. 72) and Archie Carroll’s “Four Responsibilities of
Business” (p. 72-73) in the textbook, and develop an understanding of their
ethical principles. You are also welcome and encouraged to research them using
outside sources. You are to compare the two theories and create a PowerPoint
presentation on your comparative study. Your PowerPoint presentation should
include the following elements:

? Slide 1: Title page
? Slides 2-3: A summary of Milton Friedman’s main points
? Slides 4-5: A summary of Archie Carroll’s main points
? Slide 6: Which principles would you like implemented at
your current place of work (or where you wish to work in the future), and why?
? Slides 7-8: Provide two detailed examples of organizations
where you believe that Friedman’s theories are applied.
? Slides 9-10: Provide two detailed examples of
organizations where you believe that Carroll’s theories are applied.
? Slide 11: List of sources using APA guidelines

Unit IV Assignment

Using the information gathered from your SWOT analysis
conducted in Unit II, create an EFAS table for the company you researched. Use
Microsoft word to create your table. It should have five columns. The first
column heading should be entitled External Factors, the second column should be
titled Weight, the third column should be titled Rating, the fourth column
should be titled Weighted Score, and the fifth column should be titled
Comments. (Refer to pages 126-127 in your
textbook for an example.)

1. In the External Factors column, list at least six
opportunities you saw in the company you researched. Underneath the opportunities, list at least
six threats you saw in the company you researched.
2. In the Weight column, assign an importance factor to each
of these issues from 0.0-1.0 (1.0 is most important; 0.0 is least important). These ratings are based
on the probable impact on a particular company’s current strategic position.
The higher the weight, the more important the factor to the current and future
success of the company.
You may not be privy to the exact information for this
company, so in some cases you will need to use your best judgment. (You will
justify your weighting in column five.) MBA 5101, Strategic Management and
Business Policy 3
3. In the Rating column assign a rating factor from 5.0-1.0
(5.0 is Outstanding; 1.0 is poor). These ratings are based on the company’s response to that particular
factor. It is a judgment call on how the company is currently dealing with each
specific factor. Once again, you may need to make an estimate in this area if
you are not privy to all of the information. (You will justify your weighting
in column five.)
4. In the Weighted Score column, multiply the weight from
column 2 by the rating in column 3 to get the factor’s weighted score.
5. In the Comments column explain why a particular factor
was selected and how its weight and rating were
estimated.
6. At the bottom of column 4 add the weighted scores for the
external factors. Is the company doing better or worse than others in the same
industry? Complete this answer underneath your table.

Format your assignment using APA Style. Use your own words,
and include citations and references as needed to avoid plagiarism.

Unit VII Assignment

PowerPoint Presentation

Review the portion of Web Chapter A concerning new product
innovation. You can access Web Chapter A at this web address:
http://www.pearsonhighered.com/wheelen/cases.html. Then select a new product
that you have been introduced to in the past 12 months. You are also welcome
and encouraged to research this new product using outside sources. You are to create a PowerPoint presentation about
the marketing strategy for this relatively new product. Your PowerPoint presentation
should include the following elements:

? Slide 1: Title page
? Slide 2: Description of the new product
? Slide 3: Explain which category of innovation is
emphasized.
? Slide 4: List what differentiates the product from the
competition.
? Slide 5: Describe the product’s target market and its
demographics.
? Slide 6: Describe the market size and potential product
demand.
? Slide 7: Explain in which stage of the product life cycle
is the product.
? Slide 8: Predict product demand in five years.
? Slide 9: List of sources using APA guidelines

Unit VIII Case Study

Read the Internet Mini Case #6 on Williams-Sonoma, and
answer the written response questions in order to complete this assignment. Internet
Mini Case #6 on Williams-Sonoma can be found on the Pearson Higher Education
web site at this address: http://www.pearsonhighered.com/wheelen/cases.html . A
PDF file containing Mini Case #6 can be found in Unit VIII.
There are four
written response questions below worth 25 points each. Your answers should
include information from your course materials and/or from outside research but
should be primarily in your own words. If you paraphrase or quote words or
ideas from your course textbook or other resources, you should cite your
sources using APA guidelines. Each of your
responses to each of the four questions should be spell and grammar checked and
should be 200-300 words in length to be considered a “complete” answer to a
written response question. Please contact your instructor if you have any
questions.

1. If the Williams-Sonoma continues with its present
strategies and objectives, where will it be in five years?
2. If you were the CEO of William-Sonoma, what strategies
would you recommend, and why?
3. Describe the competitive strategies used by each of
Williams-Sonoma’s competitors. Which of these strategies are the most
effective? Support your answer.
4. How is Williams-Sonoma using the Internet as a
distribution channel now, and how would you recommend that they use the Internet in the future?MBA 5101 Unit I Assessment
Unless otherwise indicated,
there is a 200 word minimumresponse required.Credible reference
materials, including your course textbook(s), may be used to complete the
assessment.
Wheelen,
T. L., & Hunger, J. D. (2010). Concepts in strategic management and
business policy (12th ed.). Upper Saddle River, NJ: Pearson Prentice Hall
Question
1
1.
A highly
involved board does all of the following EXCEPT:
Answer

tends
to be very active.

provides
advice when necessary.

keeps
management alert.

manage
the everyday operations of the organization.

4 points
Question
2
1.
The vast
majority of inside directors are from all of the following EXCEPT:
Answer

lower-level
operating employee.

president
of the corporation.

vice-president
of operational units.

chief
executive officer.

4 points
Question
3
1.
The
organization’s corporate mission statement:
Answer

should
have a different mission statement for each subsidiary division.

should
be less formally stated to allow for growth.

should
set the organization apart from its competitors.

should
state what the organization would like to become.

4 points
Question
4
1.
The
Sarbanes-Oxley Act was designed to protect:
Answer

retired
workers from losing their pensions.

CEO’s
from losing their golden parachutes.

CEO
salary increases.

shareholders
from the excesses and failed oversight of firms.

4 points
Question
5
1.
Which
theory proposes that once an organization is successfully established in a
particular environmental niche, it is unable to adapt to changing conditions?
Answer

population
ecology

institution

citizenship

strategic
choice

4 points
Question
6
1.
A budget
is a statement of a corporation’s programs in dollar terms. Which is NOT true
of the budgetary function?
Answer

It is
used in planning and control.

It
serves as a detailed plan of strategy in action.

Only
one budget is necessary to capture all programs.

It
details the impact on the firm’s future financial situation.

4 points
Question
7
1.
All of
the following criteria reflect survey findings of the characteristics of a good
director EXCEPT:
Answer

willing
to challenge management when necessary.

expertise
on global business issues.

understands
the firm’s key technologies and processes.

willing
to always agree with executive decisions.

4 points
Question
8
1.
The
Strategic Management Model presents the following process of strategy
formulation:
Answer

Objectives
— Policies — Strategies — Mission.

Mission
— Policies — Strategies — Objectives.

Policies
— Mission — Strategies — Objectives.

Mission
— Objectives — Strategies — Policies.

4 points
Question
9
1.
The
function of a nominating committee is to:
Answer

find
board members who have compatible viewpoints with management.

find
outside board members for election by the stockholders.

search
for internal employees who would provide valuable insight into the working
operations of the corporation.

search
for candidates who could bring prestige to the board.

4 points
Question
10
1.
Strategic
planning in a multidivisional corporation:
Answer

should
be informal to allow complete understanding by the many participants.

should
be instigated only from the main corporate office.

should
be accomplished quickly to decrease the likelihood of it becoming outdated.

should
be a formalized and sophisticated system.

4 points
Question
11
1.
What is a
strategic decision and what are its three characteristics? Please include an
example of a strategic decision from your place of work that supports your
response.
Answer

30 points

Question
12
1.
What are
the responsibilities of the board of directors? Please provide an example of a
board of directors that did not meet its responsibilities.
Answer

Unit II Assessment

Question 1
Pick a company or
organization, preferably the organization or company for which you work.
(If you choose to write about a company other than your employer, please
make sure it is one that has easily accessible information.) In your
opinion, how well is the company or organization’s present strategy
working? What are the strengths, weaknesses, opportunities, and threats
(SWOT) of the organization? Please include at least two points per each
SWOT category. How strong, if applicable, is the company’s competitive
position? What strategic issues does this organization/company face in the
next year? Next five years?Answer

Question 2
Pick a company or
organization, preferably the organization or company for which you work.
(If you choose to write about a company other than your employer, please
make sure it is one that has easily accessible information.) What is the
organization? What is its primary business or services? Tell us about the
industry and its competition. What is the organizational mission or
purpose of the organization that you selected? How would you characterize
the organizational culture? What are the primary strategic objectives or
long range plans for the organization?Answer

Unit IV Assessment

Question
1
1.
Which of
the following is NOT descriptive of the “threat of new entrants?”
Answer

Depending
on the presence of entry barriers

Having
a desire to gain market share

Depending
on the reaction of existing competitors

Not
impacting industry attractiveness

4 points
Question
2
1.
What are
the key environmental trends that are judged to have a medium to high
probability of occurrence and a medium to high probability of impact on the
corporation?
Answer

External
strategic factors

Scenarios

Industry
forces

Strategic
issues

4 points
Question
3
1.
Which of
the following statements is TRUE concerning a corporate reputation?
Answer

It is a
widely held perception of a company by the general public.

A good
corporate reputation can be a strategic resource.

There
is a positive relationship between corporate reputation and financial
performance.

All of
the above

4 points
Question
4
1.
Which of
the following terms describes an industry dominated by a few large firms, all
of which struggle with product differentiation?
Answer

Multidomestic

Consolidated

Global

Indigenous

4 points
Question
5
1.
When the
value chains of two separate products or services share activities, such as the
same marketing channels, in order to reduce costs, this is an example of:
Answer

economies
of scope.

economies
of scale.

economies
of integration.

economies
of learning.

4 points
Question
6
1.
What is
the particular combination of product, place, promotion, and price?
Answer

Marketing
position

Product
life cycle

Market
segmentation

Marketing
mix

4 points
Question
7
1.
Which of
the following terms refers to a formal program of gathering information on a
company’s competitors?
Answer

Statistical
modeling

Competitive
intelligence

Competitive
strategy

Quantitative
forecasting

4 points
Question
8
1.
Which of
the following is NOT a technological breakthrough already having a significant
impact on many industries?
Answer

Growing
health consciousness

Alternative
energy sources

Genetically
altered organisms

Smart
and mobile robots

4 points
Question
9
1.
What is
trend extrapolation?
Answer

The
process of converting intuition and hunches into reality

The
extension of present trends into the future

The
process of asking some authorities in the area to make an “informed
guess” about the future.

The
attempt to conceptualize alternative futures

4 points
Question
10
1.
Which
business model is used by IBM to make money not by selling IBM products but by
selling its expertise to improve their customers operations?
Answer

Profit
pyramid model

Advertising
model

Customer
solutions model

Efficiency
model

4 points
Question
11
1.
List and
explain four current sociocultural trends in the U.S. that are transforming
North America and the world.
Answer
30 points

Question
12
1.
In what
ways may a corporation’s structure and culture be internal strengths or
weaknesses? Look at your organization, and analyze its structural and cultural
strengths and weaknesses. How can the weaknesses be improved?

Unit V Assessment
Question 1
Which strategy has been used
successfully by Yum! Brands to establish KFC and Pizza Hut restaurants
across the globe?Answer

Joint
venture

Licensing
arrangement

Strategic
alliance

Marketing
strategy

4 points
Question 2
What is the technique that
illustrates how management can match the external opportunities and
threats with its strengths and weaknesses to yield four sets of strategic
alternatives?Answer

IFAS
Table

EFAS
Table

SFAS
Table

TOWS
Matrix

4 points
Question 3
The key to outsourcing is to
purchase from the outside only those activities that:Answer

are not
key to the company’s distinctive competence.

are
very expensive.

provide
the company competitive advantage.

are
provided by an important supplier.

4 points
Question 4
Wal-Mart, McDonald’s, and
Alamo are all examples of companies following which of Porter’s
competitive strategies?Answer

Differentiation

Cost
leadership

Differentiation
focus

Competitive
advantage

4 points
Question 5
What is a corporate strategy
that cuts across divisional boundaries to build synergy across business units
to improve the competitive position of one or more business units?Answer

Vertical
strategy

Horizontal
strategy

Hierarchical
strategy

Portfolio
strategy

4 points
Question 6
When a firm internally makes
100% of its key supplies and completely controls its distributors, this is
known as:Answer

full
integration.

vertical
integration.

mass
integration.

economical
integration.

4 points
Question 7
Which type of pricing
attempts to hasten market development and offers the pioneer the
opportunity to utilize the experience curve to gain market share and
dominate the industry?Answer

Demand
pricing

Competitive
pricing

Skim
pricing

Penetration
pricing

4 points
Question 8
Which of the following BEST
describes a popular financial strategy in which a company is acquired in a
transaction financed largely by debt · eventually paid off with money generated
from the acquired company’s operations or by sale of its assets?Answer

Illegal
in most countries

A good
way to build a core competency

An
application of the capital asset pricing model

The
leveraged buyout

4 points
Question 9
In which type of industry
will the focus strategies likely predominate when many small and medium
sized local companies compete for relatively small shares of the total
market?Answer

United
industry

Fragmented
industry

Consolidated
industry

Isolated
industry

4 points
Question 10
When a company determines
how and where a product or service is to be manufactured, the level of
vertical integration in the production process, the deployment of physical
resources, and relationships with suppliers, the company is developing its
__________ strategy.Answer

marketing

R&D

operations

financial

Question 11
1. Question 12
1. What are the tradeoffs (pros and
cons) between an internal and an external growth strategy? Which approach is
best as an international strategy? Why?
Unit VI Assessment

Question 1
Which of the following
describes the point when the drive of the entrepreneur is no longer enough
to keep the Stage I company from floundering?Answer

Crisis
of autonomy

Crisis
of confidence

Crisis
of clarity

Crisis
of leadership

4 points
Question 2
For each $1 spent on
training, Motorola estimates it receives __________ in productivity gains
within three years.Answer

$15

$20

$25

$30

4 points
Question 3
What is the percentage of
U.S.-based expatriate managers who fail to adjust to a host country’s
social and business environment?Answer

6% or
less

Approximately
35%

Between
50% and 75%

Approximately
80%

4 points
Question 4
All of the following are
changing structural characteristics found in the modern organization
design EXCEPT:Answer

horizontal
communication.

autonomous
work teams.

extensive
training.

centralized
top-down decision making.

4 points
Question 5
Successful defender firms
tend to be headed by CEOs with backgrounds in the areas of:Answer

research/engineering
and general management.

accounting/finance,
manufacturing/production, and general management.

marketing/sales.

human
resources and strategy.

4 points
Question 6
According to Hofstede’s
cultural dimensions, which country scored the highest on
individualism?Answer

Hong
Kong

Germany

Pakistan

United
States

4 points
Question 7
Research suggests that boards
of directors tend to look outside the firm for the next CEO under which of
the following circumstances?Answer

When
the company is prosperous

When
the company is having temporary difficulty

When
the company is in trouble

When
the company needs to follow a stability strategy

4 points
Question 8
Which type of chief
executive officer who is highly knowledgeable in other industries and can
manage diverse product lines would be appropriate for a corporation
following a diversification strategy?Answer

Professional
liquidator

Dynamic
industry expert

Turnaround
specialist

Analytical
portfolio manager

4 points
Question 9
Strategic goals can be
accomplished through defining an action plan. Which of the following is
NOT one of the components that make up an action plan?Answer

Stating
what action is going to be taken

Who
will perform the action

During
what time frame the action will be done

Where
the action will be done

4 points
Question 10
According to the text, what
is the “key” to effective management of change in culture?Answer

Planning

Operationalization

Evaluation

Communication

4 points
Question 11

What is
executive succession? Discuss the hiring of insiders versus outsiders, and
provide examples of each

2. Question 12
1. The textbook points out the
importance of assessing the strategy-culture compatibility when
implementing a new strategy. Do you feel that culture follows strategy, or does
strategy follow culture? Justify your answer.

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