CIS 500 Assignment 4 – Data Mining

| August 14, 2017

ssignment 4 Data MiningThe development of complex algorithms that can mine mounds of data that have been collected from people and digital devices have led to the adoption of data mining by most businesses as a means of understanding their customers better than before. Data mining takes place in retailing and sales, banking, education, manufacturing and production, health care, insurance, broadcasting, marketing, customer services, and a number of other areas. The analytical information gathered by datamining applications has given some businesses a competitive advantage, an ability to make informed decisions, and better ways to predict the behavior of customers.Write a four to five (4-5) page paper in which youDetermine the benefits of data mining to the businesses when employingPredictive analytics to understand the behavior of customersAssociations discovery in products sold to customersWeb mining to discover business intelligence from Web customersClustering to find related customer informationAssess the reliability of the data mining algorithms. Decide if they can be trusted and predict the errors they are likely to produce.Analyze privacy concerns raised by the collection of personal data for mining purposes.Choose and describe three (3) concerns raised by consumers.Decide if each of these concerns is valid and explain your decision for each.Describe how each concern is being allayed.Provide at least three (3) examples where businesses have used predictive analysis to gain a competitive advantage and evaluate the effectiveness of each business’s strategy.Use at least three (3) quality resources in this assignment.NoteWikipedia and similar Websites do not qualify as quality resources.Your assignment must follow these formatting requirementsBe typed, double spaced, using Times New Roman font (size 12), with oneinch margins on all sides; citations and references must follow APA or schoolspecific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment areExplain how information technology systems influence organizational strategies.Evaluate the ethical concerns that information technologies raise in a global context.Outline the challenges and strategies of eBusiness and eCommerce technology.Use technology and information resources to research issues in information systems and technology.Write clearly and concisely about topics related to information systems for decision making using proper writing mechanics and technical style conventions.

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