Choose one of the topics below: 1.Discuss the concept of perceived value and its importance to consumer behaviour and marketing.

| August 14, 2017

Choose one of the topics below: 1.Discuss the concept of perceived value and its importance to consumer behaviour and marketing. Discuss the theory and then give practical examples of how customers perceive various brands and how this impacts on their behaviour.•Perceived value and its importance to consumers•Choose 2 or 3 brands or companies and consumer’s attitude towards these2.To evaluate an organization’s Strategic Business Units (SBU), the Boston Consultin …

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