Choose from A or B (A) Compare and contrast the key strategies used in the last 10 years by media and communications firms to gain a competitive edge or market dominance. Or (B) The success of the so called ‘frightful five’ gives a clear indication of how media and

| February 3, 2018

Choose from A or B (A) Compare and contrast the key strategies used in the last 10 years by media and communications firms to gain a competitive edge or market dominance. Or (B) The success of the so called ‘frightful five’ gives a clear indication of how media and communication markets will develop in coming years. Discuss. Your answer must include a critical analysis of the market challenges faced by media or communication focused firms. Examine their recent and current strategies, …

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