Chapter 6 Databases and Information Management

| February 14, 2018

184)
The small publishing company you work for wants to create a new database for
storing information about all of their author contracts. What factors will
influence how you design the database?

185)
When you design the new contracts database for the publishing house mentioned
above, what fields do you anticipate needing? Which of these fields might be in
use in other databases used by the company?

186)
List at least three conditions that contribute to data redundancy and inconsistency.

187)
List and describe three main capabilities or tools of a DBMS.

188)
What types of relationships are possible in a relational database? Describe and
give an example of each.

189)
Identify and describe three basic operations used to extract useful sets of
data from a relational database.

190)
Describe the ways in which database technologies could be used by an office
stationery supply company to achieve low-cost leadership.

191)
Describe the ways in which database technologies could be used by an office
stationery supply company to achieve product differentiation.

192)
What makes data mining an important business tool? What types of information
does data mining produce? In what type of circumstance would you advise a
company to use data mining?

193) What are the differences between data
mining and OLAP? When would you advise a company to use OLAP?

194)
Jill started a paint store 12 years ago. She put in a traditional file system
to meet her marketing needs when she started her business. Two years later she
put in a traditional file system to take care of accounting and operations.
Just three years ago they put in another system to handle marketing and CRM.
Jill is looking at installing another traditional file system this year to handle
purchasing and SCM. Jill has been reading that perhaps they should be using a
DBMS instead of these individual traditional file systems. How would you advise
her and why?

195)
Susan is putting in a new DBMS in her fashion design business. She wants to do
this right. She has asked you to outline some important principles of database
design. How would you advise her and why?

196)
Helen just wants to design and implement a DBMS in her organization. She is
very technical and has a great aptitude for this type of work. Her outside
consultant is telling her that she must make some management decisions about
information policy and data quality assurance because they are essential in
managing the firm’s resources. How would you advise her and why?

197)
What challenges does the increase in unstructured data present
for businesses?

198)
How does text mining improve decision making? What are the
challenges involved in text mining?

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