Case Study on Netflix – Case section

| March 29, 2017

Case Study on Netflix – Case section in back of text; Marketing Strategy-Text and Cases, 6th Edition. Below are the questions.

Read the case and answer the questions. Remember case studies require in depth analysis and detailed explanation of your conclusions.

1. What role will Redbox play in the development of Netflix’s strategic plans? How threatening is Redbox to Netflix’s future?

2. How will new competition from digital content provider force Netflix to alter its strategy?

3. What new opportunities do you see in the movie streaming business, or the entertainment industry as a whole?

4. Do you think Netflix will remain the dominant force in both streaming and movie rentals? Why or why not?

5. What could Netflix have done differently to ensure Qwikster’s success?

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