CASE QUESTIONSIn the first session of this module

| February 3, 2018

CASE QUESTIONSIn the first session of this module, we identified a number of consumer behaviour frameworks that summarise the influences on consumer behaviour. Refer to one of these frameworks (e.g. Shiffman’s) and some of the relevant concepts and models therein (also covered in the seminars) to answer the three questions below. Note that the third question is a broader question and requires you to read about the issue so you may critically address it (e.g. by balancing pros and con …

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