By the end of this unit a student will be able to:

| September 8, 2019

By the end of this unit a student will be able to: 1 Demonstrate an understanding of the opportunities, challenges and impact of the digital environment. 2 Examine key digital tools, platforms and channels, comparing and contrasting bricks and mortar and other physical channels. 3 Determine how to organise digital marketing activities and build multi-channel capabilities in an organisation. 4 Evaluate methods of monitoring and measuring digital marketing effectively.

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