BUSN Assignment with Part A, B, C, D and E (2015)

| June 5, 2016

Your marketing plan must be in essay format and include the appropriate headings.
You will submit parts A through D of this Marketing Plan as we go through the course. Part E will be included as part of your final Marketing Plan submission.
Use Microsoft Word to create your marketing plan. Name your file: (Marketing Plan_Your last name) Upload this Word file via the Unit 5 final marketing project page.
Your Marketing Plan should be long enough to properly cover the outlined points. However, expect to end up with approximately 6-10 typed pages. You should have a minimum of six pages (Six pages using doubling spacing and a 12 point font, and not including any graphics, charts, tables, pictures).
Use APA style to format your paper.Question
BIO101: General Biology Name: ________________________


Multiple Choice: choose the best answer to each question

1. Which of the following is not a common characteristic of life/living things.

A. growth and development B. reproduction C. motility (movement)

D. response to environment E. evolution

2. Cells which are simple, small, and lack a membrane-bound nucleus are called:

A. eukaryotic B. protista C. prokaryotic D. archaea

3. Within ecosystems, nutrients are recycled, but __________ flows through.

A. water B. electricity C. gases D. energy

4. In the levels of biological schema, which list below is correct for the order from smallest to largest.

A. molecule, cell, atom, tissue

B. atom, cell, tissue, organ

C. atom, molecule, tissue, cell

D. molecule, tissue, organ system, organ

5. Who was the scientist/explorer who established ideas about evolution and what article did he publish regarding his findings?

A. Steven Goldberg, “Descent through the Ages”

B. Carl Sagan, “Earth Evolved”

C. Charles Darwin, “The Origin of Species”

D. Jane Goodall, “Life with Chimps”

6. Which of these experiments would depict hypothesis-driven science?

A. observations of interactions of coral and bottom feeders on the Great Barrier Reef.

B. daily recordings of ice melt and glacier recession in the Antarctic

C. testing the theory that toads with longer back legs jump further than those with shorter ones.

D. repeated test flights on a 3-D designed plane.

7. Which of the following is not a step in the scientific method

A. prediction B. observation C. hypothesis D. experimentation

E. all are steps in the scientific method.

8. What two observations led to the conclusion of natural selection (unequal reproductive success?) Choose two.

A. individual variation B. death rate C. overproduction and competition

B. food shortages

9. The atom is the smallest unit of matter. What is the definition of matter?

A. anything that has mass and takes up space

B. any non-living, three dimensional structure

C. atoms and cells

D. solids, liquids, gases

10. Elements are names for atoms found in nature. What are the four elements making up most of the human body?

A. hydrogen, nitrogen, carbon, neon

B. hydrogen, carbon, oxygen, nitrogen

C. hydrogen, potassium, oxygen, carbon

D. hydrogen, oxygen, helium, argon

11. Electrons whirl about the nucleus of an atom in various energy levels or shells. The innermost shell can hold ____ electrons, the next two shells can hold _____.

A. 8, 2

B. 6, 2

C. 2,6

D. 2, 8

12. Carbon usually has 6 protons and 6 neutrons in it’s nucleus. When it has 7 or 8 neutrons, it is then a(n) ________________ of Carbon.

A. ion

B. isotope

C. molecule

D. compound

13. When water is attracted to other water molecules, this is called __________________; when water molecules are attracted to other substances, this is called ________________.

A. adhesion, cohesion

B. surface tension, cohesion

C. cohesion, adhesion

D. cohesion, polarity

14. In a salt solution, the ______________ is the salt and the ____________ is the water.

A. solute, solvent C. solvent, solute

B. isotope, solute D. ion, solute

15. A chemical bond in which one atom gives it’s electron(s) to another atom creating a charged molecule is called a(n)

A. covalent bond

B. ionic bond

C. hydrogen bond

D. James bond

16. If you were to explain what a polar molecule is, you would be correct in saying:

A. It is slightly negative at one end and slightly positive at the other end

B. It has an extra electron, giving it a negative charge

C. It has an extra electron, giving it a positive charge

D. It has covalent bonds

17. All organic molecules have at least one base molecule of:

A. hydrogen

B. helium

C. oxygen

D. carbon

18. The simplest hydrocarbon is:

A. octane

B. butane

C. methane

D. propane

19. During dehydration synthesis, molecules are ____________ and water is __________.

A. built up, added

B. built up, removed

C. broken down, added

D. broken down, removed

20 The opposite of dehydration synthesis is called:

A. hydrogenation

B. hydrolysis

C. metamorphosis

D. homeostasis

Matching: match the word from the word bank which best completes each statement.

21. neutrons + protons = _______________

22. The symbol for potassium is _________

23. Coca cola is slightly _____________ with a pH of 3.

24. Ammonia and bleach are both _____________ with pH’s above 7.

25. Many strings of monomers bonded together would be called a ____________.

26. The storage polysaccharide in animal cells is ______________.

27. This is the term for dietary fiber which most animals cannot digest, however it keeps the digestive system healthy! ________________________

28. Two types of disaccharides are: ___________________ and ________________

29. Cholesterol is an important substance in the body. It is a type of _____________.

30. The building blocks of proteins are _______________________

31. Protein synthesis occurs in the cytoplasm on a __________________.

32. Adenine (A), Guanine (G), Cytosine © and Thymine (T) are the nucleotide bases for this molecule. ________

33. This lipid is the major component of the cell membrane. ___________________

34. Plants and photosynthetic organisms are called _________________, while animals who get their food from these are called _______________.

WORD BANK for 21-33 (there will be words you will not use)

acidic DNA steroid phospholipid cellulose sucrose lactose K amino acids producers

glycogen ribosome polymer
atomic mass P consumers decomposers

.gif”> Label the parts of the atom

BONUS: What are the chemical symbols for the following elements: .5 pts each!

Helium ____ Sodium ____ Chloride ____ Magnesium ____ Argon _____

Gold ____ Silver _____

Short Answers:

1. How is “artificial selection” different from Darwin’s “natural selection?”

2. Why are carbon atoms so versatile as molecular ingredients to macromolecules?

3. How are carbohydrates important to plants? to animals?

4. What are the differences between saturated and unsaturated fats? Explain and give examples of each type.

5. What is “denaturation” of a protein? What can cause denaturation and how does it affect proteins?

6. Name three similarities between DNA and RNA. Name three differences.
Any graphs, charts, tables or pictures must be put into an Appendix at the end.
Include a cover page that contains the title of your plan and your name, course, date. Include a footer at the bottom of each page that includes your name and the date and the page number.
You should use at least four outside resources for this project. Three of these resources must come from the ECPI Online Library. Your sources must be valid, creditable resources. Wikis, such as Wikipedia, and blogs are not allowed.
Cite your sources for this project using APA format. (You must use in-text citation and include a reference page).
Please make sure you proof your file in addition to running spell check before submitting.
Part A: Mission and Objectives

This first part of the planning stage describes your overall plan. What is the purpose of your marketing plan? What is the organization’s mission statement? Explain what you think is your competitive advantage. What can you do better than your competitors?

Purpose of the Marketing Plan
Organization Mission Statement
Competitive Advantage (What is something that your firm can do better than its competition?)
Part B: Situational Analysis Using SWOT (Strength, Weaknesses, Opportunities and Threats)

The second part of the planning stage is the Situation Analysis. You identify the internal strengths and weaknesses and the external opportunities and threats. You begin by giving an industry analysis that forms the basis for the SWOT analysis.

SWOT Analysis

Part C: Identifying and Evaluating Opportunities Using STP

Begin the implementation phase of the marketing plan by segmenting, targeting, and positioning our product to take advantage of the market opportunities. Segmentation divides the markets into groups of customers who might be interested in the products offered to them. Targeting is the process of deciding which segments to pursue. Positioning is the process of determining how the company wants to pursue the target and how it wants to distinguish itself from the competition.

Market Segmentation
Target Markets
Part D: Implementing the Marketing Mix

In this fourth step of the process, you will implement the four Ps of the marketing mix: Product, Price, Promotion, and Place – for each product and service. This mix is based upon what the target market will value. You also determine whom you will allocate resources to your products and services.

Product and Value Creation
Price and Value Creation
Place and Value Delivery
Promotion and Value Communication
Note: At this point, a Financial Projections part would be included in a marketing plan; however, for this course project you are NOT required to include a financial section.

Part E: Evaluating Performance (include in your final submission)

This final part of your plan is the Control Phase. In this phase you will evaluate the results of your strategies and implementations using marketing metrics. This section of your paper should answer and address the following:

How will you determine if your goals and objectives are being met?
How will you determine success or failure?
Who is Accountable for Performance?
Financial Performance Metrics
Sales verse Profit (How will you measure sales against profit?)
Market Growth (How will you measure growth?)
Customer Relationships (How will you evaluate customer relationships?)
Social Responsibility (How will you measure your Corporate Social Responsibility?)

Include any additional information that you believe would be helpful. For example, you may want to include an organizational chart, a list of key personnel, maps, graphs, charts or data that might relate to your product and plans.

Important Note: For Parts B through D, when you submit your weekly work for the course project you must also include the changes you made to your previous week’s work (using your instructor’s feedback). For example when you submit your work for the Part B of the course Project, you will include the Part A with the changes in the same document.

You must submit Part E of this project as part of the final project submission.

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