Business Online

| October 22, 2018

Assignment 2 –Case Study


Marks out


Due date




October 2014

assignment must be your own work. It is acceptable to discuss Course
Content section with others to improve your understanding and clarify
requirements, but solutions to assignment questions must be done on your own.
You must not copy from anyone, including tutors and fellow
students, nor allow others to copy your work. All Assignments
will be checked using collusion monitoring tools to ensure that each
assignment is the original work of the submitting student. Assignments that
do not adhere to this requirement will be deemed as being the result of
collusion or plagiarism. This may lead to severe academic penalties as
outlined in USQ Policy Library. It is your own responsibility to ensure the
integrity of your work. Refer to the Academic Integrity Policy for more

completing this assignment, you are expected to use available resources such
as the practical activities in the study modules, the Communication skills
handbook, the Course Study Desk – especially the Discussion List (click
the Study Desk link on USQConnect –”>), as well as exploring and experimenting on your own.

Applicable course objective:
develop an
understanding of domain knowledge about a range of issues relating to
electronic commerce
analyse and
advise stakeholders about technical requirements for specific business contexts

the capacity to communicate clearly with stakeholders a range of options that
should be considered by a business in an online environment and the ability to
apply appropriate structure and referencing formats
and explain the impact of historical and emerging trends relating to the
internet, including how it works..

In this report of 3000 – 4000 words you are required to draw upon the
work you have covered up to and including Module 11 as the base knowledge for
your report. In addition, you are
required to search at least 6 academically sound sources for ideas that add
depth to your report.”>USQ library has access to a wide range of such online sources for
you to access. (Please note: sites such
as Wikipedia, enotes,, etc. are not academically sound sources).
Your report must be written in your own
words. Ideas obtained from sources must
be included in your discussion by expressing the idea in your words and citing
the source using”>Harvard Referencing style. Direct quotes
of more than five (5) words will not be considered a demonstration of your
knowledge and will be assessed accordingly.
The assignment report file must be submitted to Turnitin
via the StudyDesk link to receive a similarity report prior to submitting your
assignment to EASE. If your similarity
report is greater than 20% you shouldreview your assignment to ensure that you
have not inadvertently failed to incorporate others’ ideas into your words
(discussion) sufficiently (appropriatein-text citation must be providedfor
these sources).
Once you are satisfied with your
assignment, submit it as aWord 2007/2010/2013 Documentthrough EASE on or before the due date by
23:59 Australian Eastern Standard Time (AEST).

Assessment Task
TARDIS Travel currently has
branches in 50 cities around the country from which they organize all aspects
of their clients’ travel arrangements. TARDIS
Travel’s marketing research team has established that the majority of its
customers are between the ages of 18 and 45 and are regular uses of the
Web. In recent times, the business hasreceived
feedback from many of them that they enjoy the convenience of online purchasing
and would appreciate TARDIS Travel having an online
TARDIS Travel latest market and
financial reports have indicated that turnover is down and that it is losing
market share. Further investigation show
that this is primarily because of its lack of an online presence in an
increasingly dynamic, highly competitive and online business environment. The business now recognises that it must go
online if it wishes to regain its market share and to continue to be
competitive into the future.
Your consulting company, Yana
Consulting, has been contracted by TARDIS Travel to investigate its business
practices and the current practices of the online travel industry and to
recommendations how TARDIS Travel might best make a successful transition into
this environment.
You are required to:

Investigate online business models to
identify a suitable model for TARDIS Travel.

Its Board of Directors will want to know
why you recommend the chosen model, so ensure that you discuss the
appropriateness, advantages and challenges of your recommended Revenue
Model for this organization.

Identify and discuss a suitable marketing
and promotion strategy and discuss the benefits and challenges of your
recommended strategy for TARDIS Travel.

Any successful marketing and promotion
strategy would need to consider the competitive environment of the travel

Develop a wireframe (using the tools
provided on the Study Desk) of the proposed website with at least three
pages that shows how it will present to potential customers.

Both desktop computer and mobile devices
should be considered.

Describe and discuss the implications of
the legal and ethics issues that might arise in conducting this business
Explain the technology infrastructure,
including the hardware requirements, which would be required.
Identify and explain the purpose and
function of the type of software that would be suitable for TARDIS Travel.
Identify the advantages and challenges of
taking this organisation online.
Based upon the outcomes of the above
investigation make clear recommendations for this online initiative.
Submission Guidelines
Attach the twoWord 2007/2010/2013 filesusing the naming convention below, to your online assignment
submission in the Assignment 2 area on the CIS1101 StudyDesk before midnightAustralian Eastern Standard
Time (AEST) on the day the assignment is due.
[lastname] / [initial] _ [student number]
_ [course code] _ report_assign2.docx
(eg. genrichr_0050051005_cis1101_report_assign2.docx).
[lastname] / [initial] _ [student number]
_ [course code] _ wireframe_assign2.docx
(eg. genrichr_0050051005_cis1101_wireframe_assign2.docx).
Note:Simply changing the file extension to
.docx on a Word 2003 file will not result in a suitable submission. If the
assignment files cannot be opened by the marker, it may be treated as late
until a suitable replacement is received.

completion of the submission process, check your uConnect email account
for an automatically generated confirmation email (if you do not have an email
account, print out the Submission Complete screen before exiting the Submission
System). You must check that the file name and file size are listed
correctly – if there is a problem with either, please email the course leader

you have difficulties submitting through EASE, please review theStudent Instructions document listed also on the CIS1101
StudyDesk. As a last resort only, email
the course leader for instructions on an alternative course of action.

Please note that:
The following is the USQ Assessment
– Assignment (Late Submission) and Compassionate and Compelling Circumstances
procedure that relate to Extensions and Late Assignments. They can be found
under the following links:
Assessment – Assignment (Late
Assessment of Compassionate and
Compelling Circumstances”>
Students seeking extensions for any
Assignment work must provide appropriate documentation to support their requestbefore the due date of the assignment
(see points 4.3 and 4.4 in the Assessment of Compassionate and Compelling
Circumstances Procedures above to see what is considered as Compassionate and
Compelling reason for an extension and the level of documentation that will be
An Assignment submitted after the
due date without an approved extension of time will be penalised. The penalty
for late submission is a reduction by five percent (5%) of the maximum Mark
applicable for the Assignment, for each University Business Day or part
Business Day that the Assignment is late. An Assignment submitted more than ten
(10) University Business Days after the due date will have a Mark of zero
recorded for that Assignment.
EASE will accept late assignments up
until 23:55pm on the 10th University Business Day after the due date.

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