BUSA 435 Strategic Management Summer 2015 Discussion Question

| June 7, 2016

DQ1: How is strategic management defined in the text (authored by Dess, Lumpkin, Eisner & McNamara), and what are its four key attributes? Give an example of one of the four key attributes.

DQ2: Summarize the concept of the balanced scorecard. State two of its main advantages and support your rationale with an example.

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