BUSA 435 Balanced Scorecard Paper (2015)

| June 3, 2016

Question
Balanced Scorecard Paper

Using knowledge gained from this course and previous coursework develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOT analysis. Be sure to consider all of the following four quadrants of the balanced scorecard when developing your strategic objectives:

1. Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:

a. Market share

b. Revenues and costs

c. Profitability

d. Competitive position

2. Customer Value Perspective, includes strategic objectives in areas such as:

a. Customer retention or turnover

b. Customer satisfaction

c. Customer value

3. Process or Internal Operations Perspective, includes strategic objectives in areas such as:

a. Measure of process performance

b. Productivity or productivity improvement

c. Operations metrics

4. Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:

a. Employee satisfaction

b. Employee turnover or retention

c. Level of organization capability

d. Nature of organization culture or climate

e. Technological innovation

Address at least three strategic objectives for each of the following four balanced scorecard areas identified above (financial, customer, process, learning and growth). For each strategic objective, address a goal and rationale to support the goal using a balanced scorecard format. The goal and rationale to support the goal should be in quantitative and qualitative format.

(For example a strategic objective in the shareholder or financial perspective is “Increase in Market Share”. The goalto actually measure this strategic objective of market share increase could be “Increase market share by 2% for each of the next three years”. The rationale to support the goal could be “Increase the portfolio of communications products, by introducing one new cellular phone to the commercial market on a quarterly basis generating an increase in market share of 2% on an annual basis over the next three years.”

Provide a seven to eight page balanced scorecard paper that explains your critical thinking on how you derived your objectives from your vision, mission, values, and SWOT analysis. Also, for this Balanced Scorecard Paper the use of headings (level one and level two) are required.

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