BUS 499 Strategic Management and Strategic Competitiveness

| June 14, 2018

Assignment 1:
Strategic Management and Strategic Competitiveness

Choose one (1) public corporation in an industry with which you
are familiar. Research the company on its own Website, the public filings on
the Securities and Exchange Commission EDGAR database (.sec.gov/edgar.shtml”>http://www.sec.gov/edgar.shtml), in the University’s online
databases, and any other sources you can find. The annual report will often
provide insights that can help address some of these questions.
Write a four page paper in which you:
1.
Assess how globalization and
technology changes have impacted the corporation you researched.
2.
Apply the industrial organization
model and the resource-based model to determine how your corporation could earn
above-average returns.
3.
Assess how the vision statement
and mission statement of the corporation influence its overall success.
4.
Evaluate how each category of
stakeholder impacts the overall success of this corporation.
5.
Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality
as academic resources.

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