“Building Capabilities at the Westward Hilton” located in the back of the textbook.

| March 29, 2017

Question
Case Study 2: Building Capabilities at the Westward Hilton
Due Week 4 and worth 150 points
Read Case Study 2: “Building Capabilities at the Westward Hilton” located in the back of the textbook.
Write a 3-4 page paper on the following:
In the case study, Green describes the hotel as, “trying to be something it was not, and the beliefs were not genuine.” Explain why the credo of the Ritz-Carlton, which the previous managers modeled their beliefs statement after, wasn’t a good fit for the Westward Hilton.
Describe the organizational value changes made by Green and how these changes affected the Westward Hilton.
Perform an analysis on the data provided in the case study for Westward Hilton. Determine the correlation between the data and the change in strategic direction.
Based on what you’ve read in the case study, develop a mission statement for the Westward Hilton. Assess how your mission statement matches the organizational values described in the case study.
Use 4 quality resources for this assignment.

Your assignment must:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:
Formulate, implement, and evaluate competitive business strategies that fit the market dynamics of the hospitality and tourism industry.
Analyze the external environment and assess internal factors to provide a basis for refining strategic direction and formulating corporate strategy.
Use technology and information resources to research issues in strategic planning in hospitality and tourism.
Write clearly and concisely about strategic planning in hospitality and tourism using proper writing mechanics.

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