BSB 50407 Diploma of Business Administration Assessment 2015

| December 2, 2017

For this assessment you are required to answer all of
the questions. You are permitted to research the answers by reading your text
book, theory notes and accessing the internet. If more room is neededlabel each task
with the question number and use headings or dot points to make your work clear
for your trainer and assessor.
Please
follow the Referencing Guide
contained on your Course handbook.
Please
attach a student assessment cover sheet
to each unit submission. You must complete the cover sheet in full detail.

Question
1
Research
the definitions of following words or phrases that are directly linked to Plan
and Manage Conferences. The purpose of
this research is to ensure you understand some of the terms used that relate to
conference organisation. Attach your
definition or explanation to each word or phrase.
a)
Conference programa large official meeting, usually lasting for a few days, at which
people with the same work or interests come together to discuss their
views”…Oxford English Dictionary

b)
Speakers/presenters

c)
Promotion strategy, Marketing: The
choice of a target market and formulation of the most appropriate promotional
mix to influence it

d)
Acceptances are recorded
e)
Fees receipted
f)
Participants special needs are
identified
g)
Pre-conference information is
despatched
h)
Registration procedures
i)
Contingency arrangements to ensure the
smooth running of the conference
j)
Board of Management
k)
Steering Committee
l)
Supervisors/team leaders
m)
Audio-visual equipment
n)
Booths or stalls
o)
Planning tools, Gantt Chart
p)
Registration of Australian Business
Number, ABNa
unique identifier issued by the Australian Business Register which is operated
by the Australian taxation Office.

q)
Plenary sessions
r)
Information kits
s)
Administration procedures, e.g.
recording attendees, absentees, transport arrangements

Question
2
Go
on to the internet and choose any conference or event and answer the following
questions:
·
What strategies have they used to
capture their audience?
·
What types of promotional material have
they used?

Question 3
a)What kind of information is required in order
to successfully prepare for the planning of a
conference?(4 items with reasons)
·

·

·

·

b) Why is it essential to have an
understanding of the costs and expected attendance at a conference?

c) What other information (other than costs) is
required to assist in setting fees (attendee pricing) for a conference.(Two more
considerations)
·

·

Question 4

To reach potential attendees:
What are the best methods of communication? Explain
your selection

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Imagine Education
Assessment Case Study
Part B

Course Code and Name: BSB50407
Diploma of Business Administration
Unit Code: BSBADM503B
Unit Title: Plan
and manage conferences

Question
1
Please
answer the following questions that relate to Plan and Managing
Conferences. Use your work or life
experience to explain and write your responses. In this instance, you can relate
“conferences” to any gathering or event that you have been to that has needed
some significant organisation. The following
is a list of examples to give you some ideas.
·
A football club barbecue day
·
A wedding
·
An engagement
·
A music festival
·
A bike rally day
·
A big sporting event (not just a game)
a) Name the event that you have chosen, and the location.
b) What was your role in participating in the event or gathering.
c) In your opinion was the event a success. Name the main reason in
relation to event goals
d) If the event was a success, explain in detail why it was a
success. Address issues such as
location, promotion, access to the venue, quality, catering, weather
protection, customer service, facilities, amenities or any other facets of the
event that you think contributed to its success.(Minimum of 5 aspects)

e) If the event wasn’t a success, write a detailed description of why
you think it was not a success.
Explain what you would do to improve the event if you were
responsible for managing it.
f) Make two recommendations you would like to make regarding improvement
to your chosen event.

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Imagine Education
Assessment Project
Part C

Course Code and Name: BSB50407 Diploma of Business Administration
Unit Code: BSBADM503B
Unit Title: Plan
and manage conferences

Your task is to organise a conference suitable for
and relevant to the industry that you work in and the organisation that you
work for.
The conference will go for 2 days and will have at
least 30 people attend.
For this task you will need to put together a
Conference Report set out as per the layout instructions and with the following
inclusions:
Layout
instructions:
·
The first page
of your Conference Report must be a title page including the title of your
plan, your name, student number and date it will be presented.
·
The second page
of your Conference Report must be a contents page outlining each section (as
per the below inclusions) and the respective page numbers.
·
Use the below
section headings as headings in your report.
·
Begin each
section on a new page.
·
Include a header
on each page with your name and student number.
·
Ensure that each
page is numbered.

1.
Select and explain the purpose and
topic of your conference.
2.
Identify the most appropriate
style for your conference. (set up and layout of rooms)
3.
Design a checklist that you could
use to assist you in selecting/assessing a conference venue.
4.
Write a program/agenda for your
conference.(Include all meetings, exhibitions, catering, breaks)
5.
Write a confirmation letter that
could be sent out to selected speakers.
6.
Identify the target audience for
your conference.
7.
Design a registration form for
your conference.
8.
Design an evaluation form for your
conference to be given to participants at the end of the conference to
determine its success.
9.
Write a letter to be sent to
attendees once they have registered for and paid in full for the conference.
10.
Outline the procedures you would
establish to ensure swift facilitation of registration at the venue.
11.
Design a form that speakers could
complete to outline their conference requirements.
12.
Create a contingency plan for at
least two contingencies that are necessary for your conference.
13.
Explain how you will make
provisions for attendees with special needs.
Briefly outline two of these provisions and explain why they might be
necessary.
14.
Outline the method that might be
utilised to publish and distribute conference papers.
15.
Research, locate and briefly
outline the influence of laws relating
to planning and administering a
conference: Cover the following legal aspects:
a) Workplace
health and safety
b) Environmental
sustainability
c) Anti-discrimination
d) Industrial
relations
Name the law; define its
purpose and give an example of how it (the law) applies to the managing of
conferences, for each of the four.

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