BSA 310 – McBride Marketing Paper

| March 13, 2016

**All original work and no plagiarism. Please read all details before handshaking.**

Resource: Virtual Organization for McBride Financial Services

Text: Armstrong, G., & Kotler, P. (2011). Marketing: An introduction (10th ed.). Boston, MA: Prentice Hall.

McBride Financial Services wants to expand its customer base and needs ideas on what to put in its new marketing effort toward this goal.

Write a 3- to 5-page paper describing a marketing plan for McBride Financial Services. In completing the assignment, consider the following:

· What market research would you undertake?

· What types of media would you use?

· What are McBride’s target markets?

· What are the considerations for McBride to conduct a portion of their marketing on the Internet?

Explain your reasoning for your responses.

Written assignments should be submitted in APA and must include at least two references (1 of which should be from the reading assignment).

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