Bethel University CPS OL3220 Unit 5 assignment

| August 14, 2017

Answer each question in at least 250-350 words and have at least 3 references for the entire assignment.Marketing in Action Case Study – Real Choices at American Express1. What is the dilemma facing American Express?2. What factors are important in understanding this decision?3. What are the alternatives? Which do you recommend?4. What are some ways to implement your recommendation?

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