Based on the given AirAsia case (read Harvard Case – AirAsia), consider the following questions. 1. How did AirAsia become a market leader? What marketing concepts were used well? 2. Based on the latest development in AirAsia (from information beyond the case write-ups), can AirAsia soar higher? If so, how?

| February 10, 2018

Based on the given AirAsia case (read Harvard Case – AirAsia), consider the following questions. 1. How did AirAsia become a market leader? What marketing concepts were used well? 2. Based on the latest development in AirAsia (from information beyond the case write-ups), can AirAsia soar higher? If so, how?

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