BAM 570 E-Commerce Management Unit 4 Examination 174

| August 14, 2017

1) Capabilities of the Internet that have made it more difficult for companies to capture profitsinclude all of the following except:a. the Internet makes information widely available.b. the Internet reduces the difficulty of purchasing, marketing, and distribution.c. the Internet allows buyers and sellers to find and transact business with one anothermore easily.d. the Internet makes it easier to make secure payments.2) All of the following are situations when a business plan should be done except:a. when an existing business is deploying a CRM system.b. when a new business is seeking start-up funds and other resources.c. when an existing company is planning to create a separate division.d. when an existing company is planning to launch the company in a new direction.3) The most efficient way to expand an organization’s scope is _____________.a. to introduce new products or services into new or existing markets without increasingproduction facilities or staff.b. by increasing the size or scale of the business.c. by expanding the firm’s appeal to a new set of customers.d. to buy a company with complementary products or services.4) _____________ are the hottest applications in today’s business environment.a. Virtual worldsb. Rich mediac. Social networking technologiesd. Online brands5) All of the following determine the degree of collaboration between offline and online activitiesin a business except:a. corporate culture.b. the ability of top management to introduce change properly.c. the pricing strategy.d. the use of innovative processes that support collaboration.Unit 4 Examination171BAM 570 E-Commerce Management6) The ____________ pricing strategy means adding up all the costs involved, such as material,labor, rent, overhead, and so forth and adding a percentage mark-up as profit.a. cost-plusb. competitor modelc. revenue markupd. price percentage7) Implementing EC often requires significant investments in infrastructure. Therefore, a good wayto start is to undertake ____________.a. a large, non-trivial EC projectb. one or a few small EC pilot projectsc. a multi-divisional EC projectd. a single division EC project8) A ________ is a form of business alliance composed of several business partners that share thecosts and resources for the development or production of a product or service.a. temporary corporationb. supply chainc. virtual corporationd. co-opetition9) With the balanced scorecard approach, the term balance arises because the combined set ofmeasures is supposed to encompass indicators that are all of the following except:a. core and non-core.b. financial and nonfinancial.c. leading and lagging.d. quantitative and qualitative.10) The relationship between EC investment and organizational performance is _____________.a. directb. indirectc. shared with other investmentsd. not measurableUnit 4 Examination172BAM 570 E-Commerce Management11) The New York Metropolitan Transit Authority (MTA) did not need to open another airport foralmost two decades, even though air traffic had tripled because of productivity gains derivedfrom improved IT systems. IT systems added by the MTA played critical roles in ticketreservations, passenger and luggage check-in, crew assignment and scheduling, runwaymaintenance and management, and gate assignments. This case illustrates that ___________.a. intangible benefits can be complex, yet substantialb. tangible benefits can be complex, yet substantialc. tangible costs can be high, yet payoffs can be achieved quicklyd. intangible costs can be high, yet payoffs can be achieved quickly12) Justifying information security projects _____________.a. is not needed because it is well-known that preventing network security problems is lesslabor intensive than cleaning up virus infections.b. is not done because ROI calculators are not available.c. should focus on defending against external threats such as hackers and malware.d. should be done because employee security training is usually poorly done.13) The average-cost curves (AVC) of physical products and digital products are ____________.a. different because the AVC of digital products declines as quantity increases formingL-shape, while the AVC of physical products is U-shaped.b. both U-shaped.c. both L-shaped.d. different because the AVC of physical products declines as quantity increasesforming an L-shape, while the AVC of digital products is U-shaped.14) All of the following apply to EC in developing economies except:a. developing economies often face power blackouts and unreliable infrastructure anddelivery mechanisms creating limitations that make it difficult for firms to predictwhether EC investments will pay off and when.b. developing economies, such as China and India, represent a significant opportunity forEC to connect businesses to customers, as well as other businesses.c. developing economies struggle with various issues that create too many business andtechnology risks to justify investment in those economies at this time.d. the potential volume of transactions in developed countries can make EC investmentsmore attractive for established firms than new firms because established firms havealready recovered the costs of their IT infrastructures.Unit 4 Examination173BAM 570 E-Commerce Management15) As a company moves to incorporate an online presence with its traditional brick-and-mortaroperation, it adds the costs related to training for all personnel in the capabilities of the ECsystem and a new advertising campaign to announce its new site to the costs directlyassociated with building the new Web presence. In this case, training and advertising areexamples of ____________.a. transaction costsb. complementary investmentsc. direct costsd. indirect costs16) The greatest difficulty in dealing with venture capital is _____________.a. the loss of control a venture capitalist demands.b. finding a willing venture capitalist.c. finding the money a venture capitalist will require.d. relocating the business to an incubator.17) The concept of consistency in Website design includes making sure that _____________.a. webpages look the same no matter which browser a customer is using.b. all visitors consistently find what they are looking for.c. the messages sent to customers who contact the company are consistent.d. customers are treated consistently when they contact customer service.18) One of the first decisions to be made in building a Website is _____________.a. the domain name.b. whether to provide personalized content.c. how to protect the Website from hackers.d. who will host it.19) Banks are more selective about who gets an account for accepting credit cards online because______________.a. dot com failures have made banks less willing to work with online companiesb. CNP transactions are less secure and riskierc. fees are higher for online processingd. online transactions do not produce much revenue for banks20) Before choosing the appropriate Website development option, you need to consider all of thefollowing issues in order to generate a list of requirements and capabilities except:a. Who are the target customers?b. What kinds of products or services will the business sell online?c. Can customers place orders online?d. What might be the reaction of competitors?Unit 4 Examination174BAM 570 E-Commerce Management21) Having control over the collection, storage, and dissemination of personal information isincluded in the category of _____________.a. propertyb. rightsc. dutiesd. privacy22) A music company can file a _____________ against YouTube and MySpace for any interferencewith the ability to profit from its IP or for profiting from the recording industry’s propertywithout authorization and compensation.a. criminal chargeb. negligence chargec. nuisance charged. lawsuit or civil charge23) Section 5 of the FTC Act does each of the following except:a. prohibits unfair or deceptive EC practices.b. gives the FTC authority to take action against companies whose lax security practicescould expose customers’ financial information to theft or loss.c. protects privacy.d. requires monitoring of employees’ e-mail.24) Companies can improve their responsibility as custodians of customers’ personal data byimplementing _____________.a. opt-in and opt-out information practicesb. AUPc. e-mail monitoringd. firewalls25) The _____________ gives law enforcement agencies broader range in their efforts to protect thepublic.a. American Civil Liberties Union (ACLU)b. Electronic Freedom Foundation (EFF)c. U.S. Department of Justice (DOJ)d. USA PATRIOT Act

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