BA 522 Midterm exam 1 Your name BA 522 Midterm exam

| September 12, 2019

BA 522 Midterm exam 1 Your name BA 522 Midterm exam February 2017 Professor: Dr. Harris You must use this template to answer the questions. You must use original examples from the perspective of a company executive, and use your expertise, knowledge, and creativity to answer the questions. Do not add any additional information other than what is needed to answer the question. The answers must be two to four sentences in length, and you must citations as needed. BA 522 Midterm exam 1. 2 A company must decide if it will maintain a sales force from the home nation, or set up a local sales force in the country in which it sells products. Briefly explain why it would be best to hire a sales force from the local (foreign) nation. Type your two to four sentence answer in complete sentences and in paragraphs. 2. A major force influencing competition is the threat of substitute products. a) Briefly describe how a company can discourage other companies from being competitors. Type your two to four sentence answer in complete sentences and in paragraphs. b) Provide a specific example to substantiate your answer. Type your two to four sentence answer in complete sentences and in paragraphs. 3. Briefly describe why a country’s government would pursue a policy that promotes exports while it limits imports. Type your two to four sentence answer in complete sentences and in paragraphs. • Provide a specific example to substantiate your answer. Type your two to four sentence answer in complete sentences and in paragraphs. 4. Briefly explain how the attitudes, beliefs, and values of consumers affect consumer purchases. BA 522 Midterm exam 3 Type your two to four sentence answer in complete sentences and in paragraphs. • Provide a specific example to substantiate your answer. Type your two to four sentence answer in complete sentences and in paragraphs. 5. Briefly explain the concept of fair trade. Provide a specific example to help explain your answer. Type your two to four sentence answer in complete sentences and in paragraphs. • In your opinion why does fair trade appeal to some consumers, but not all consumers? Type your two to four sentence answer in complete sentences and in paragraphs. 6. Briefly explain what a company can do to help prevent another company from infringing on its patents, trademarks, and copyrights. Type your two to four sentence answer in complete sentences and in paragraphs. • Provide a specific example to substantiate your answer. Type your two to four sentence answer in complete sentences and in paragraphs. 7. Inflation and a depressed economy is an economic fact of life. Provide an example of company or industry that could find a significant opportunity in a depressed economy. BA 522 Midterm exam Type your two to four sentence answer in complete sentences and in paragraphs. • Briefly explain why a company could succeed in that environment. Type your two to four sentence answer in complete sentences and in paragraphs. 8. Briefly explain why product sampling could be necessary to ensure success of a product. Type your two to four sentence answer in complete sentences and in paragraphs. • Provide an example of a product that is best sold through product sampling and the best place to set up to give out samples of that product. Type your two to four sentence answer in complete sentences and in paragraphs. 9. The task of marketing is to create customer value that is greater than the value created by competitors. Provide a specific example of this statement. Type your two to four sentence answer in complete sentences and in paragraphs. • Briefly explain how that company creates customer value with that product. Type your two to four sentence answer in complete sentences and in paragraphs. 10. When selling a product to countries where the media is limited or literacy is low, what should a company do to advertise a product? Type your two to four sentence answer in complete sentences and in paragraphs. 4 BA 522 Midterm exam • Provide a specific example to substantiate your answer. Type your two to four sentence answer in complete sentences and in paragraphs. 5 BA 522 Midterm exam 6 References Type your references in APA format. …
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