Audit and set Marketing Objectives

| October 22, 2018

BOLTON BUSINESS SCHOOL
Assessment
Brief

Course /
Programme: BA (Hons)
Business Management and variations

Module: MKT3002 Marketing Strategy

Module
Leader: Chris Woollaston

Assignment Number: One of two (50% of final
mark)

Assignment
Title: Report

Assignment
Length: 2500 Words

Issue
Date: w/c 23.9.13

Submission Deadline: 4.11.13

This assessment
contributes towards satisfying the learning outcomes as specified in your
module guide.

Specific Assessment
Criteria

First
Class 70%+:Your report will be of
excellent quality where you demonstrate excellent knowledge and understanding
of academic models and concepts relating to the marketing audit and objectives.
You will offerhigh quality academic justification for the analysis in your audit and
the objectives you set. The analysis will be of excellent quality. Thereport structure, its presentation, your written English and
your referencing will all be of a very high standard.

Second
Class I 60% – 69%: Your report will be of good quality where you
demonstrate a good knowledge and understanding of academic models and concepts
relating to the marketing audit and objectives.
You will offer good quality academic justification for the analysis in
your audit and the objectives you set. The analysis will be of good quality.The report structure, its presentation, your written English and your
referencing will all be of a good standard. The academic content, the quality
of discussion, referencing, and other elements will be likely to require some
or limited development.

Second Class II 50 – 59%:Your report will be of fairly good quality where you demonstrate an
adequate knowledge and understanding of academic models and concepts relating
to the marketing audit and objectives.
You will offer some adequate academic justification for the analysis in
your audit and the objectives you set. The analysis will be of adequate
quality.The report structure, its presentation, your written
English and your referencing will all be of an adequate standard. The academic
content, the quality of discussion, referencing, and other elements will be
likely to require some development.

Third Class 40% –
49%:
Your report will demonstrate a basic
awareness of academic models and concepts relating to the marketing audit and
objectives. You will offer limited academic justification for the analysis in
your audit and the objectives you setand there will be some omissions of expected content. The analysis is
likely to be cursory. There will probably be significant problems with any
combination of the report structure, its presentation, your written English and
your referencing. The academic content, the quality of discussion, referencing,
and other elements will be likely to require extensive development.

Fail <40%:Your report will demonstrate a lack of satisfactory awareness of academic models and concepts relating to the marketing audit and objectives. You are likely to offer no academic justification or analysis and there will probably be significant omissions of expected content. In addition, there will probably be very significant problems with any combination of the report structure, its presentation, your written English and your referencing. The academic content, the quality of discussion, referencing, and other elements will be likely to require very extensive development. Assignment Task In report format, prepare an outline Marketing Audit and set Marketing Objectives for a service offering* of your choice. You must justify each stage of your report with reference to relevant academic concepts. On this occasion the report should include the following sections: - Title and contents page; - Brief introduction (200 words max.); - Key assumptions regarding the internal environment (strengths and weaknesses; 850 words approx.); - Examination of the external environment (opportunities and threats; 850 words approx.); - Results of analysis (presented in a SWOT box – top three Ss, Ws, Os and Ts ranked); - Marketing objectives (400 words approx.); - Brief conclusion (200 words max.). *The choice of service must be agreed with your lecturer. Airlines, fast-food outlets (e.g. McDonalds), supermarkets and phones/tablets are not allowed. Choose something very specific which will be a realistic proposition for this task – for example, a certain hotel or hair-dressing salon or restaurant in a particular place. Important and helpful information Please refer to the Module Guide for information regarding indicative reading, guidelines for the preparation and submission of assignments, and the assessment criteria. Submission (Details regarding submission can also be found in the Module Guide but are reproduced here). Unless otherwise notified by your module tutor, hard copies of assignments should be placed with a white general cover sheet, in the Assignment Post-box in the Chancellor’s Mall. Please note that all assignments are date stamped by the Academic Office once they have been taken out of the post-box. It is this date stamp which is taken into account (rather than the date stamp which students make themselves on the general cover sheet). Electronic copies of assignments should be submitted via “Turn-it-in”. Please ensure you follow the instructions provided by your module tutor and on the assessment brief. Submission of assessments may be done on or before the published submission date. Assignments not available at this time will be considered late unless an extension has been previously agreed. Students who fail to submit assessments by the specified date (without an extension being granted or without accepted Mitigating Circumstances) will be subject to the following penalties: Up to 5 calendar days late = 10 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than 40%. Up to 10 calendar days late = 20 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than 40%. More than 10 calendar days late = 1 mark awarded. Please note that it is your responsibility to ensure that the assignment is submitted in the format/s specified in the Module Guide or on the Assessment Brief. YOU SHOULD ALWAYS ENSURE YOU KEEP A COPY OF ANY ASSIGNMENT SUBMITTED. In the case of exceptional and unforeseen circumstances, an extension of up to 7 days after the assessment submission deadline may be granted by your Programme Leader. You should complete an Extension Request Form available from the School Office and attach documentary evidence of your circumstances, prior to the published submission deadline. Requests for extensions for periods longer than 7 days must be made using the Mitigating Circumstances procedures. Please see the Programme Handbook for further details.

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