Assignment: Your brand fact book consists of 13 assignments that relate to the course content of the weekly meetings. The purpose of the assignments is to apply the theories and concepts from the book in a marketing’s context. The brand fact book should be a

| February 6, 2018

Assignment: Your brand fact book consists of 13 assignments that relate to the course content of the weekly meetings. The purpose of the assignments is to apply the theories and concepts from the book in a marketing’s context. The brand fact book should be a maximum of 11 pages, single spacing. A guideline for the number of pages recommended for each assignment is provided. 1 page means 400-600 words. The whole assignment is about Starbucks. Everything is explained in the assignment form a …

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