Assignment 3: Ethics and Social Responsibility in Business Assignment

| February 25, 2017

Question
Assignment 3: Ethics and Social Responsibility in Business Assignment
In this Assignment you will read the Cengage® Case Study: “Barclays Bank: Banking
on Ethics” and then respond to the checklist items in a critical essay based on the
scenario below.
Assignment Scenario:
As a new marketing associate with Barclays Bank, you are tasked with writing a critical
essay summarizing what transpired during the investigation conducted by the United
States Department of Justice into the abuse of the London Interbank Offered Rate
(LIBOR) interest rate regulated by the British Banker’s Administration. This essay, if
chosen by your new employer, will be the report presented to the Board of Directors.
Write a 2–3 page, (not including a title and references page), double-spaced, critical essay
responding to the checklist items. For assistance with your Assignment, please use your
textbook and library research resources. The instructions for you to execute this task are
as follows:
Directions for completing this Assignment:
1. Read the “Barclays Bank: Banking on Ethics” case study: Click Here
2. Learn how to write a critical essay: Click Here
3. Use APA format and citation style, provide a title page and references, and do not forget
to use in-text citations with their accompanying references so as to avoid plagiarism.
4. In your critical essay that includes your thesis, arguments, support, and conclusion,
respond to the following:

Checklist:




Describe the level of ethical development the executives at Barclays demonstrated
when manipulating the LIBOR interest rates.
Did Barclays Bank neglect social responsibility? What could they have done to be
more socially responsible?
What actions regarding Corporate Social Responsibility (CSR) could Barclays have
engaged in after the scandal broke to set things right and ensure that such an event
would not happen again?
Describe what level of morality would have been demonstrated if executives at
Barclays asked themselves, “Even though manipulating the LIBOR will increase
company profits, is it the right thing to do in the long run?”
Explain the importance of ethics and social responsibility in marketing as a result of
your case study analysis.

Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with
your writing and APA citation, please visit the Kaplan University Writing Center accessed
in the home area of this course. Compose your Assignment as a Microsoft Word document
and save it as (Example: TAllen-MT219 Assignment-Unit 3.docx). Submit your file by
selecting the Unit 3: Assignment Dropbox by the end of Unit 3.

Unit 3 Assignment:
Ethics and Social
Responsibility
Content per Checklists
Answer provides
complete information
demonstrating analysis
and critical thinking:

Percent
possible

100%

Points
possible

50

80%

1. Describes the level of
ethical development the
executives at Barclays
demonstrated when
manipulating the LIBOR
interest rates.

16%

8

2. Answers the questions:
Did Barclays Bank neglect
social responsibility? What
could they have done to be
more socially responsible?

16%

8

3. Explains what actions
regarding Corporate Social
Responsibility (CSR) could
Barclays have engaged in
after the scandal broke to set
things right and ensure that
such an event would not
happen again.

16%

8

16%

8

5. Explains the importance of
ethics and social
responsibility in marketing as
a result of your case study
analysis.

16%

8

Subtotal:

80%

40

4. Describes what level of
morality would have been
demonstrated if executives at
Barclays asked themselves,
“Even though manipulating
the LIBOR will increase
company profits, is it the right
thing to do in the long run?”

Writes a 2–3 page critical
essay (also includes a title

Points
Earned

Comments

and references page) using
correct grammar, spelling,
and APA format and citation
style.

20%

Percent
Your Assignment
Score:

100%

10

Total
Points
possible
50

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