Assignment 3: Course Project Task 3

| March 13, 2016

Based on the information that you have collected about your selected firm, analyze the strategic profile of the firm and answer the following:

What is the corporate strategy that your selected firm seems to be following internationally: multi-domestic, global, or transnational? Explain your choice.

Assess the appropriateness of this strategy.

Present your analysis as a 4-page report in a Word document formatted in APA style.

Grading Criteria

Maximum Points
Summarized information about the selected firm’s international activities
8
Identified and explained the firm’s international strategic approach
8
Evaluated the appropriateness of the firm’s strategy
8
Selected reliable sources of information and cited sources
4
Applied the correct APA style, usage, grammar, and punctuation
4
Total
32

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