Assignment 2: Digital marketing audit of a large company For a company of your own choosing, please present a digital marketing audit for a large* company. For this assignment you should look to find a company/organisation/entity that has some reasonable

| November 29, 2018

Assignment 2: Digital marketing audit of a large company For a company of your own choosing, please present a digital marketing audit for a large* company. For this assignment you should look to find a company/organisation/entity that has some reasonable marketing funds and widen the scope of your analysis to go beyond just social media. There is no right or wrong choice of ‘large’ here, merely a desire to allow you to consider and analyse a more sophisticated marketing mix.

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