Assignment 1 – Market Entry Strategic Report As indivi duals,

| November 30, 2018

Assignment 1 – Market Entry Strategic Report As indivi duals, students are required to select an Australian company as the basis of a case study. Once the company has been approved by your lecturer , you will be required to prepare a detailed strategic report to management that analyses the macro – environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company into BOTH a specific European AND Asian market.

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