Assign 4 Resistance & Communication in McDonald’s

| January 31, 2017

Assignment 4: Resistance and Communication

Due Week 8 and worth 140 points

Using the organization that your instructor preapproved, diagnose the organization’s level of resistance and construct a solid communication plan. Use a tablet, smartphone, laptop, desktop, or traditional video recorder to record a maximum of a five to seven (5-7) minute dynamic video on the topics detailed below. Alternatively, you may submit a four to six (4-6) page paper instead of the video submission.

Note: If you are using a tablet or smartphone you will need to email the video file to yourself, then save it to a computer in order to upload to Blackboard. You may want to upload your video to a file sharing service, such as Dropbox, if your email will not let you send a large video file. Dropbox is accessible from all smartphones and tablets from the Dropbox app.

Once you are ready to upload your video to Blackboard, click here to view the “Student Video Assignment Submission” video tutorial in the “Creating a Presentation for Your Course” playlist.

Please use the following naming convention in the popup window for your video once it is finished uploading:

Title: Your First Name, Your Last Name – Managing Organizational Change

Tags: HRM 560, Organizational Change

Description: First Name, Last Name – HRM560 Assignment 4 (Date Uploaded ex. 11-14-2014)

Prepare and present a video that is a maximum of five to seven (5-7) minutes OR write a four to six (4-6) page paper in which you:

Diagnose the reasons for resistance to change.
Interpret the potential causes of resistance in the organization. Identify and describe three (3) potential causes of resistance to your change plan. Identify and describe three (3) potential sources of resistance to your change plan.
Create a plan for minimizing possible resistance to your change management plan.
Elaborate on the relationship between resistance to change and communication.
Evaluate three (3) communication strategies.
Recommend one (1) communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization.
Create a solid communication plan for your change initiative.
Use at least four (4) quality academic resources in this assignment. Note: Wikipedia and other similar Websites do not qualify as academic resources.

Note: If you choose to submit a video presentation, please also submit a one (1) page summary of your presentation.

If you choose the written paper, your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Evaluate strategies for communicating change.
Evaluate the reactions to change including identifying signs of resistance and approaches to managing it.
Evaluate strategies for communicating change.
Use technology and information resources to research issues in managing organizational change.
Write clearly and concisely about managing organizational change using proper writing mechanics.

Click here to view the written paper grading rubric for this assignment.

Points: 140

Assignment 4: Resistance and Communication

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Diagnose the reasons for resistance to change.

Weight: 10%

Did not submit or incompletely diagnosed the reasons for resistance to change.

Partially diagnosed the reasons for resistance to change.

Satisfactorily diagnosed the reasons for resistance to change.

Thoroughly diagnosed the reasons for resistance to change.

2. Interpret the potential causes of resistance in the organization. Identify and describe three (3) potential causes of resistance to your change plan. Identify and describe three (3) potential sources of resistance to your change plan.

Weight: 15%

Did not submit or incompletely interpreted the potential causes of resistance in the organization. Did not submit or incompletely identified and described three (3) potential causes of resistance to your change plan. Did not submit or incompletely identified and described three (3) potential sources of resistance to your change plan.

Partially interpreted the potential causes of resistance in the organization. Partially identified and described three (3) potential causes of resistance to your change plan. Partially identified and described three (3) potential sources of resistance to your change plan.

Satisfactorily interpreted the potential causes of resistance in the organization. Satisfactorily identified and described three (3) potential causes of resistance to your change plan. Satisfactorily identified and described three (3) potential sources of resistance to your change plan.

Thoroughly interpreted the potential causes of resistance in the organization. Thoroughly identified and described three (3) potential causes of resistance to your change plan. Thoroughly identified and described three (3) potential sources of resistance to your change plan.

3. Create a plan for minimizing possible resistance to your change management plan.

Weight: 15%

Did not submit or incompletely created a plan for minimizing possible resistance to your change management plan.

Partially created a plan for minimizing possible resistance to your change management plan.

Satisfactorily created a plan for minimizing possible resistance to your change management plan.

Thoroughly created a plan for minimizing possible resistance to your change management plan.

4. Elaborate on the relationship between resistance to change and communication.

Weight: 10%

Did not submit or incompletely elaborated on the relationship between resistance to change and communication.

Partially elaborated on the relationship between resistance to change and communication.

Satisfactorily elaborated on the relationship between resistance to change and communication.

Thoroughly elaborated on the relationship between resistance to change and communication.

5. Evaluate three (3) communication strategies.

Weight: 10%

Did not submit or incompletely evaluated three (3) communication strategies.

Partially evaluated three (3) communication strategies.

Satisfactorily evaluated three (3) communication strategies.

Thoroughly evaluated three (3) communication strategies.

6. Recommend one (1) communication strategy that would be applicable to your organization. Diagnose why this communication strategy is best for your organization.

Weight: 15%

Did not submit or incompletely recommended one (1) communication strategy that would be applicable to your organization. Did not submit or incompletely diagnosed why this communication strategy is best for your organization.

Partially recommended one (1) communication strategy that would be applicable to your organization. Partially diagnosed why this communication strategy is best for your organization.

Satisfactorily recommended one (1) communication strategy that would be applicable to your organization. Satisfactorily diagnosed why this communication strategy is best for your organization.

Thoroughly recommended one (1) communication strategy that would be applicable to your organization. Thoroughly diagnosed why this communication strategy is best for your organization.

7. Create a solid communication plan for your change initiative.

Weight: 10%

Did not submit or incompletely created a solid communication plan for your change initiative.

Partially created a solid communication plan for your change initiative.

Satisfactorily created a solid communication plan for your change initiative.

Thoroughly created a solid communication plan for your change initiative.

8. 4 References

Weight: 5%

No references provided.

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

9. Clarity / Coherence in Presentation and writing mechanics

Weight: 5%

More than 6 errors present. Information is confusing and fails to include reasons and evidence that logically support ideas.

5-6 errors present. Information is partially clear with minimal reasons and evidence that logically support ideas.

3-4 errors present. Information is mostly clear and generally supported with reasons and evidence that logically support ideas.

0-2 errors present. Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas.

10. Met formatting requirements, including one (1) page summary for presentation option.

Weight: 5%

Did not submit or incompletely met formatting requirements, including one (1) page summary for presentation option.

Partially met formatting requirements, including one (1) page summary for presentation option.

Satisfactorily met formatting requirements, including one (1) page summary for presentation option.

Thoroughly met formatting requirements, including one (1) page summary for presentation option

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