Assessment Details: Your poster should address the following points: (1) Why there was a need for KFC to launch in the Chinese market (2) What KFC should have done prior to entering the Chinese market to ensure branding was successful (3)

| February 5, 2018

Assessment Details: Your poster should address the following points: (1) Why there was a need for KFC to launch in the Chinese market (2) What KFC should have done prior to entering the Chinese market to ensure branding was successful (3) What could KFC do to ensure customers still visit KFC after the ‘translation error’. (4) Solution to the problem (5) Recommendations for future entry into another country

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