ASSESSMENT DETAILS AND RUBRIC Individual Literature Review – 30% (2000 words) Due: Part A Week 3 & Part B Week 7 Customer experience is the heart of marketing for every industry. You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal. Papers dealing with topics other than the specified unit will not be marked Your essay must include at least 7-10 curre …

| February 14, 2018

ASSESSMENT DETAILS AND RUBRIC Individual Literature Review – 30% (2000 words) Due: Part A Week 3 & Part B Week 7 Customer experience is the heart of marketing for every industry. You are required to review the current literature on the Integrated Customer Experience and write a literature review which could be suitable for publication in an academic marketing journal. Papers dealing with topics other than the specified unit will not be marked Your essay must include at least 7-10 curre …

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