Assessment Criteria Upon successful completion of this assessment, students will be able to have demonstrated: Knowledge and Understanding Explain the nature of marketing strategy and its significance for the organisation. Assess the drivers and factors

| February 12, 2018

Assessment Criteria Upon successful completion of this assessment, students will be able to have demonstrated: Knowledge and Understanding Explain the nature of marketing strategy and its significance for the organisation. Assess the drivers and factors affecting the choice of marketing strategies. Evaluate appropriate models and techniques that aid the strategic marketing process. Analyse contemporary marketing issues and problems in a strategic context. Skills Research skills …

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