ashworth college C16V Online Exam 2 latest 2015 october

| February 14, 2018

Part 1 of 1 – 100.0

Question 1 of 20
5.0 Points
Deceptive advertising and promotion of inferior products are
examples of __________ ethical issues.
A. business
B. marketing
C. social
D. finance

Question 2 of 20
5.0 Points
The AMA Code of Ethics does not specifically address issues
in regard to:
A. regulators.
B. customers.
C. economically
vulnerable segments such as children and the elderly.
D. candidates
running for federal offices.

Question 3 of 20
5.0 Points
Firms with strong ethical climates tend to:
A. make greater
utilization of business development consultants.
B. offer more goods
and services than firms without strong ethical climates.
C. be more socially
D. invest more in sales
training software.

Question 4 of 20
5.0 Points
Being socially responsible is generally considered:
A. a good thing to
do only when a company is profitable.
B. inappropriate for
most firms in today’s market.
C. beyond the norms
of corporate ethical behavior.
D. more appropriate
for regulators, ethical philosophers and clergy with a special interest in
social and corporate behavior.

Question 5 of 20
5.0 Points
Many corporations are shifting from defined benefit to
defined contribution retirement programs. When considering changes to
retirement programs, companies should consider the ethical issues primarily
A. shareholders.
B. employees.
C. customers.
D. marketers.

Question 6 of 20
5.0 Points
During which phase of the strategic marketing plan would the
firm address the question of, “Should the firm be relocating its
production to another country?”
A. Planning
B. Implementation
C. Control
D. Evaluation

Question 7 of 20
5.0 Points
During which phase of the strategic marketing plan would the
firm address the question of, “Did our actions have a negative impact on
any stakeholder group?”
A. planning.
B. implementation.
C. control.
D. evolution.

Question 8 of 20
5.0 Points
The Ethical Decision-Making Matrix II:
A. is a realistic
guide to performance only when profits are strong and performance evaluations
are already positive.
B. is a good tool
for personal ethics but fails as a basis for a firm’s actions when faced with
real-world issues.
C. will be
ineffective unless the questions are answered without masking incongruent
situations and facts.
D. places the burden
on the firm’s own code of ethics and the actions of senior management.

Question 9 of 20
5.0 Points
The centerpiece of the Marketing Environment Analysis
Framework is:
A. green marketing.
B. competitive
C. culture.
D. consumers.

Question 10 of 20
5.0 Points
One of the goals of value-based marketing is to provide
greater value to consumers:
A. at the least
B. using green
marketing inflationary currency manipulation.
C. than competitors
D. than consumers
can provide for themselves using regional cohorts.

Question 11 of 20
5.0 Points
The difference between a firm’s immediate marketing
environment and its macroenvironment is that the macroenvironment is:
A. external.
B. easier to
C. easier to control.
D. the same as the
immediate environment.

Question 12 of 20
5.0 Points
__________ include dress, symbols, ceremonies and language
A. Demographic
B. Fads and fashions

C. Generational
cohort descriptions
D. Visible nuances
of a country’s culture

Question 13 of 20
5.0 Points
In New England foot-long sandwiches are called
“grinders” while in many other parts of the country they are called
“subs.” This is an example of a:
A. regional cultural
B. country cultural
C. generational
cultural factor.
D. green marketing

Question 14 of 20
5.0 Points
Compared to other groups, the __________ generational cohort
is the fastest growing segment of Internet users using e-mail and shopping,
investing and banking.
A. Seniors
B. Baby Boomers
C. Generation X
D. Generation Y

Question 15 of 20
5.0 Points
__________ tend to be individualistic, value leisure time as
a high priority, may be a little careless about how they spend their money, and
have an obsession with maintaining their youth.
A. Seniors
B. Baby Boomers
C. Generation Xers
D. Generation Ys

Question 16 of 20
5.0 Points
When inflation increases, marketers need to be concerned
about economic impacts including:
A. many retailers
suffer seasonal losses as consumers buy fewer gifts.
B. consumers will
buy more discretionary items, using extended decision making.
C. all businesses
will suffer, and that affects their customers and employees.
D. consumers will
buy less food.

Question 17 of 20
5.0 Points
The many demands on consumers today have made it more
difficult for marketers to:
A. grab consumers’
B. decide what to
C. deliver products
D. differentiate
between the needs of Tweens and Baby Boomers.

Question 18 of 20
5.0 Points
Improved computer storage capabilities, and the manipulation
of consumer information has increased consumers’:
A. access to
competitive intelligence.
B. privacy concerns.

C. cultural
D. technological

Question 19 of 20
5.0 Points
Compared to consumers in the United States, Europeans are:
A. less ethnically
B. more demanding of
just-in-time material delivery systems.
C. even more
green-consumer conscious.
D. less sensitive to
environmental concerns.

Question 20 of 20
5.0 Points
Marketers of cars, appliances, and copiers recognize women:
A. allow men to make
most of the purchase decisions.
B. may influence but
rarely make the purchase decision on these products.
C. utilize more
competitive intelligence (CI) in making decisions than men.
D. make the majority
of purchase decisions.

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