Apply knowledge of consumer influences and services marketing to develop a customer engagement plan.

| February 9, 2018

Apply knowledge of consumer influences and services marketing to develop a customer engagement plan. OverviewUsing the Business and Customer Segment from Assignment Two, students are to develop a partial customer engagement plan. Using service-dominant logic as the underlying marketing philosophy, students are to complete the tasks on page 4 of these instructions. A template will be available for this assignment; students must use the template as a starting point for this ass …

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