A television show called ‘Extreme Couponning’ features people who go to extreme lengths

| November 24, 2016

A television show called ‘Extreme Couponning’ features people who go to extreme lengths to collect and use discount coupons. Though the program focuses on extreme cases, couponning is a popular strategy used by businesses to generate sales. What key economic concepts underlie the use of discount coupons by businesses?

How critical is the underlying market structure in the choice of this strategy for business revenue growth?

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