a) Reflect on the evolution of the Marketing Concept. b) Outline the elements of the Marketing Process. c) Analyse the Social, Cultural, Global and Environmental Responsibilities of the professional marketer. d) Demonstrate an understanding o

| November 29, 2018

a) Reflect on the evolution of the Marketing Concept. b) Outline the elements of the Marketing Process. c) Analyse the Social, Cultural, Global and Environmental Responsibilities of the professional marketer. d) Demonstrate an understanding of Analysis, Problem-Solving and Communication Skills in Marketing. e) Describe key marketing metrics used to evaluate the effectiveness of a marketing plan

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