A few years ago Domino’s Pizza was rocked when an irresponsible and offensive video made by two of its employees was posted on YouTube and subsequently ‘went viral’. The company went into ‘meltdown’ in trying to respond to the highly negative impact of this

| August 14, 2017

A few years ago Domino’s Pizza was rocked when an irresponsible and offensive video made by two of its employees was posted on YouTube and subsequently ‘went viral’. The company went into ‘meltdown’ in trying to respond to the highly negative impact of this video, concerned that its business would be seriously impacted. a) How did they respond – initially and longer term? Was it an adequate response? Could they have done more? b) What lessons have been learned by the company as well as by all ot …

Order your essay today and save 20% with the discount code: ESSAYHELP
Order your essay today and save 20% with the discount code: ESSAYHELPOrder Now