A case study: Disneyland

| December 26, 2015

A case study: Disneyland

Order Description
This is a case study about Disneyland, you need to talk about Disneyland cultural strategies and cross-culture issues. You should analysis two Disneyland – Tokyo and Paris, and you should discuss why Japan Disneyland is successful and why Paris in not successful at first through cultural aspects. (Maybe because Japan’s acceptance of American culture is more higher than France). You should also write how Disneyland change their cultural strategies to make Disneyland become more successful (Like how Disneyland change Paris one become more popular). You should also write is their cultural strategies globalised or glocalised? (Is they want to attract global consumers or just on specific region, like is Paris Disneyland want to attract global consumers or just attract Europe consumers?). Do not over introduce Disneyland itself. In addition, you must have enough media theories to support you ideas. And each sentence you must have enough evidences to support you words (If you have some own ideas, you must find some academic sources to support you). You need to use right citation format in sentence .(author name, publication year, page number)

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