1. Read the article by Argenti, P 2017, ‘Strategic Communication in the C-Suite

| March 17, 2019


1. Read the article by Argenti, P 2017, ‘Strategic Communication in the C-Suite’, International Journal of Business Communication, vol. 54, no. 2, pp. 146 – 160 (located on the Blackboard under Assessment Details, Task 1).

2. Engage in research to find two other articles (academic journal, industry journal, website article, or a newspaper article) related to how leaders use corporate communications to execute strategy in the 21st century.

Use Google Scholar and the SCU library website to do your research. 

3. Print and read all articles.

4. After carefully reading the three articles, draft a two-page Executive Summary (synopsis) using the format of an Executive Summary memo. According to The American Heritage Dictionary of the English Language, 4th Ed, (2000), the word synopsis is defined as “A brief outline . . . a summary” 

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